Tata Vista advocates car status upgrade via OOH campaign
The initiative attempts to influence consumers to graduate to a sedan class; key car sale markets are targeted
Tata Vista, one of the chief brands in the Tata Motors brand portfolio, has taken the OOH route. The OOH activity influences consumers to upgrade their car with the new Vista with its ‘Move Up To Sedan Class’ positioning.
Percept Out of Home has undertaken the pan-India outdoor activity for Tata Vista. The objective behind the campaign is to leverage the idea of graduating to a sedan class among prospective consumers.
Billboards have been mounted at major markets where car sales are doing well. The target audience for this campaign is predominantly male from Sec AB (25-45 yrs).
Commenting on the campaign, Rajneesh Bahl, Business Head – Outdoor, Percept Out Of Home said, “The client mandate was to position their car as a superior option to its nearest direct competition. Based on the prerequisite, we chose key car sale markets across the country. The objective has been to drive home the message and entice the consumers to modify their car symbol status.”
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