Tetra Pak becomes part of ‘Support My School’ campaign

The campaign addresses the rising concern of lack of basic provisions in rural and semi-urban schools across 10 states and 14 clusters in India

e4m by exchange4media Staff
Updated: Aug 8, 2012 7:20 PM
Tetra Pak becomes part of ‘Support My School’ campaign

The ‘Support My School’ initiative recently commemorated the completion of 100 revitalised schools in its first phase on June 1, 2012 with campaign ambassador Sachin Tendulkar. With this milestone, the campaign has come a long way in its aim to create happy and healthy learning environments for rural children by providing them with necessary amenities such as access to water and proper toilets for girls and boys. The campaign was launched in January 2011 with the specific aim of addressing the rising concern of lack of basic provisions in rural and semi-urban schools across 10 states and 14 clusters in India.

Kandarp Singh, Managing Director, Tetra Pak South Asia Markets, said, “We are proud to build on our partnership with Coca Cola India and be a part of the ‘Support My School’ campaign as this campaign aligns well with our motto in Tetra Pak, which is ‘Protects What's Good’.”

The Support My School team, with help of local NGO SARD, revitalised Khanpur Upper Primary School in Alwar with provisions like a separate toilet for boys and girls, improved access to water, facilities for the encouragement of physical sports and recreation, a greener environment, library and teacher training facilities and a structure for rain water harvesting.

Coca Cola India’s 2020 vision, Live Positively, extensively focuses on creating a positive change in the community. Explaining the objectives and initiatives of ‘Support My School’, Coca-Cola spokesperson, Chandramohan Gupta, General Manager, FBO Supply Chain, Coca-Cola India, said “At Coca Cola, we have always believed in making a positive difference to the world around us. It is our constant endeavour to promote happy, healthy living. Support My School takes this effort further by making a real and relevant difference at the grass root level.”

Coca-Cola joined hands with NDTV to launch Support My School in association with UN-Habitat, CAF, Pearson Foundation, Tata Teleservices and Sulabh International.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube