ESS, ESPN Intl announce cricket deal for Latin America
ESPN STAR Sports and ESPN International have entered into a cricket distribution pact for Latin America to carry top ICC events & Champions League Twenty20 through 2015
ESPN STAR Sports and ESPN International have entered into a cricket distribution agreement for Latin America to carry top ICC events and the Champions League Twenty20 through 2015. This will be the first time that these events will be presented in the region.
The International Cricket Council (ICC) agreement is a four-year deal from 2012 to 2015 and covers several ICC events, including the global showpiece of the cricket calendar, the 2015 ICC Cricket World Cup in Australia and New Zealand. Under the agreement, ESPN International will carry the events in English via ESPN Play, ESPN’s broadband network that offers live and on demand sports video across the region.
The upcoming cricket coverage includes the ICC Under 19 Cricket World Cup in Tony Ireland Stadium, Townsville, Australia from August 10-25; the ICC World Twenty 20 in Sri Lanka from September 18-October 7; and the Karbonn Champions League Twenty20 in October. The Karbonn Champions League Twenty20 agreement is a three-year deal covering 2013-2015.
“It is our endeavour to work along with our partners in taking the game of cricket to new markets and new audiences and we are delighted to have succeeded in securing the first ever broadcast partnerships for the ICC events and the Champions League Twenty20 in South America. We are very pleased to be working with ESPN to showcase an exciting calendar of ICC cricket events in this emerging cricket market, and this exciting partnership underscores our commitment to Latin American fans as the sport continues to grow at an immense rate across the globe,” said Anurag Dahiya, Senior Vice President, Corporate Development & Cricket Rights, ESPN STAR Sports.
ICC Chief Executive David Richardson added here, “The ICC is extremely pleased to have a committed partner in ESPN STAR Sports, which has helped further extend the reach of this tournament by continually setting new standards in global distribution and coverage of cricket.”
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