Siemens awards media mandate to ZenithOptimedia

The development comes on the back of a multi-agency pitch; account size is Rs 15 crore to Rs 20 crore

e4m by Noor Fathima Warsia
Updated: Dec 17, 2012 9:20 PM
Siemens awards media mandate to ZenithOptimedia

The year is ending well for ZenithOptimedia India. After retaining two of its largest accounts – Nestle India and the strategy mandate of Reckitt Benckiser India – following a review process, the agency has added the media mandate of Siemens India to its kitty.

The win comes on the back of a multi-agency pitch and it is understood that ZO has already begun work on the business.

While Siemens India or ZO officials were not available for comments, industry sources have confirmed the development to exchange4media. The account size for the business is pegged in the vicinity of Rs 15 crore to Rs 20 crore.

The incumbent on the business is RK Swamy Media Group that continues to handle the Siemens Infosystems part of the business.

The Siemens Group in India has emerged as a leading inventor, innovator and implementer of leading-edge technology enabled solutions operating in the core business segments of Industry, Energy, Healthcare and Infrastructure and Cities. The Group’s business is represented by various companies that span across these various segments.

The Siemens Group in India comprises of 17 companies, providing direct employment to over 18,000 persons. Currently, the group has 21 manufacturing plants, a wide network of Sales and Service offices across the country as well as over 500 channel partners.

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