Date-wise News
Britannia to park Rs 150 crore media biz with MEC?blur=25

The development comes in the wake of a multiagency pitch. Incumbent on the business is Madison Media

Noor Warsia and Deepa B Nov 27, 2012 10:37 PM

Bringing design to the boardroom?blur=25

It is imperative to use design to understand consumers & increase business effectiveness – key takeaway of 2nd edition of Designomics Awards

Priyanka Mehra Nov 27, 2012 8:16 PM

Frooti uses 205 OOH spots in 20 cities for 21 days?blur=25

The brand used billboards, bus shelters, Delhi Metro pillars and flag signs to convey the season’s greetings

Priyanka Nair Nov 27, 2012 7:40 PM

Star World launches family drama to strengthen weekdays?blur=25

The channel banks on TV & digital to create noise about new show ‘Packed to the Rafters’; to host a web premiere days before the actual launch

Synjini Nandi Nov 27, 2012 7:37 PM

Anil Kapoor & Colors to bring ‘24’ to India?blur=25

Anil Kapoor Film Co is producing the show with Kapoor in the lead role. India becomes the only country outside of the US to telecast the thriller

Noor Fathima Warsia Nov 27, 2012 7:24 PM

Network Intl takes majority stake in TIL arm?blur=25

Acquiring majority stake in TimesofMoney gives Network International access to online remittance service on the key GCC-India corridor

exchange4media Staff Nov 27, 2012 7:08 PM

Govt to observe genre-wise blackout for phase II prep?blur=25

To ensure digitisation deadline of Mar 31, 2013 is met, govt plans to switch off channels genre-wise in all 38 cities beginning January

Abid Hasan Nov 27, 2012 7:06 PM

HPL awards biz to Publicis Capital?blur=25

The creative mandate includes handling the corporate brand, and packaging design, communications for HPL’s range of products

exchange4media Staff Nov 27, 2012 7:03 PM

Hinduja Healthcare Surgical lauded at Designomics 2012?blur=25

Satya Hinduja’s vision on creative design shines through. The boutique healthcare hospital won in the Retail category for Environment Graphics and Way Finding Systems

exchange4media Staff Nov 27, 2012 7:00 PM

Star expands UK channel offering in distribution pact with Sky?blur=25

In addition to a channel carriage renewal for its existing channels, Star TV will also launch HD and on demand services as well as its Bengali GEC Star Jalsha

exchange4media Staff Nov 27, 2012 6:50 PM

Carat Fresh bags PR mandate for Diaped?blur=25

This win comes close on the heels of the Royal Selangor account. Carat Fresh to help create the right positioning of Diaped for its TG

exchange4media Staff Nov 27, 2012 6:23 PM

Use personalisation to drive sales: Shashi Sinha?blur=25

Personalisation of media is not only about media placement, but also about conversion, says the CEO designate of IPG Mediabrands India

exchange4media Staff Nov 27, 2012 6:22 PM

Quick five with ZigWheels’ Akshay Chaturvedi?blur=25

“Digital is an important influencer & brands should look at appropriate messaging through innovative campaigns online,” says ZigWheels’ Business Head

Shanta Saikia Nov 27, 2012 6:22 PM

Fever enters the 9PM race with ‘Pal do pal’?blur=25

Fever’s new launch to compete with much-loved shows such as Big FM’s ‘Yaadon ka idiotbox’ & Radio Mirchi’s ‘Purani jeans’

Saloni Surti Nov 27, 2012 6:20 PM

Wrigley India appoints Deepak Iyer as MD?blur=25

Iyer’s last stint was with PepsiCo, where he spent 16 years. He takes over from Gautam Sharma

exchange4media Staff Nov 27, 2012 6:19 PM

Britannia to park Rs 150 crore media biz with MEC?blur=25

The development comes in the wake of a multiagency pitch. Incumbent on the business is Madison Media

Noor Warsia and Deepa B Nov 27, 2012 6:05 PM

Conde Nast to give away Readers’ Travel Award?blur=25

The awards recognise the best in the travel, tourism & hospitality industry. ‘Conde Nast Traveller’ is looking at radio, print and digital media to promote the awards

Abid Hasan Nov 27, 2012 12:46 AM