The arrival of business analytics has changed market investment decisions. Overall, delivering the R in ROI is very difficult now, say market experts

Saloni Surti Aug 28, 2012 10:54 PM

With this association, Fourth Dimension forays in the digital space with an aim to provide comprehensive solutions to its clients

exchange4media Staff Aug 28, 2012 10:52 PM

Mukherji has been appointed as Executive Creative Director. He will partner the leadership team on brands such as Maruti, Tetrapak and Max India

exchange4media Staff Aug 28, 2012 10:43 PM

Big FM’s Big Green Ganesha Campaig is aimed at creating social consciousness towards making one of India’s most popular festivals more ecologically sound

exchange4media Staff Aug 28, 2012 8:59 PM

The Forum Mall Bangalore has awarded its creative duties to TBWA\India, following a multi-agency pitch

exchange4media Staff Aug 28, 2012 8:25 PM

The Forum Mall Bangalore has awarded its creative duties to TBWA\India, following a multi-agency pitch

exchange4media Staff Aug 28, 2012 8:25 PM

ITC has appointed Windchimes as its social media partner for brand Classmate. This is the agency’s second brand under the ITC umbrella

exchange4media Staff Aug 28, 2012 8:23 PM

ITC has appointed Windchimes as its social media partner for brand Classmate. This is the agency’s second brand under the ITC umbrella

exchange4media Staff Aug 28, 2012 8:23 PM

Preetesh Chouhan will be responsible for ad and sales around Asia Pacific and help the company establish its footprints in South East Asia

exchange4media Staff Aug 28, 2012 8:18 PM

The channel banks on TV & digital to create buzz around new show ‘Grey’s Anatomy’

Synjini Nandi Aug 28, 2012 8:15 PM

The brand organised an augmented reality experience, where participating kids starred in a Kellogg’s Chocos game as their own avatars

exchange4media Staff Aug 28, 2012 8:14 PM

Following a multi-agency pitch, AliveNow has bagged social media marketing duties for Reliance Trends

exchange4media Staff Aug 28, 2012 8:12 PM

The newly launched agency has been christened Span Digital. Kushal Sanghvi has been brought on board as CEO

exchange4media Staff Aug 28, 2012 8:11 PM

The documentary brings together some fascinating tales of manned missions to the Moon accomplished by the US

Suparnaa Chadha Aug 28, 2012 7:58 PM

WPP also says it welcomes NDTV’s desire to not get into 'trial by media'. WPP reiterates NDTV lawyers wrote to Kantar on Aug 21 for settlement

Noor Fathima Warsia Aug 28, 2012 7:45 PM

Vizeum has bagged the media duties of Amrutanjan’s Fruitnik, Amrutanjan Care and other planned new launches

exchange4media Staff Aug 28, 2012 7:45 PM

Instead of seeing marketing and sales as two separate entities, successful marketers have struck a balance

Priyanka Nair Aug 28, 2012 7:41 PM

Change is the only constant in business & anticipating those changes is key to survival, shared the Chairman of Bajaj Auto

Saloni Surti Aug 28, 2012 7:39 PM

“You can have a brand without a profitable business but you cannot have a profitable business without a brand,” says the MD & CEO of Britannia

Priyanka Nair Aug 28, 2012 7:38 PM

Barun Das of Zee News, Vikram Chandra of NDTV & many more will discuss and debate steps to take the news channel industry forward

exchange4media Staff Aug 28, 2012 7:28 PM