Big FM goes green this Ganesh Chaturthi, again

Big FM’s Big Green Ganesha Campaig is aimed at creating social consciousness towards making one of India’s most popular festivals more ecologically sound

by exchange4media Staff
Published - Aug 28, 2012 8:59 PM Updated: Aug 28, 2012 8:59 PM
Big FM goes green this Ganesh Chaturthi, again

Big FM has announced its Big Green Ganesha Campaign, which is entering its fifth year of celebrating Ganesh Chaturthi. This year’s campaign sports the slogan ‘Ganpati Bappa Morya, Dharti Mata Morya’, highlighting the need to protect planet Earth while seeking the blessings of Lord Ganesha.

The initiative has found support from leading celebrities, including Aamir Khan, Neha Dhupia and Ranveer Shorey. All of them donated newspapers which will be used to make the eco friendly paper idols during the festival.

The drive will culminate with the Big Green Ganesha Awards, which will be launched on September 19, 2012. Big FM RJs, accompanied by top celebrities, will travel across cities and announce the names of winners based on measures they’ve taken to create ecologically sound Ganeshas.

Commenting on this campaign, a Big FM spokesperson said, “The launch of the Big Green Ganesha Campaign demonstrates our commitment towards the environment. We believe that if India comes together, the little things we do can be both enjoyable and help make a positive impact on the environment. We are confident that the initiative will be a huge success with the support of lakhs of Indians.”

The campaign has generated awareness among 1.5 crore people each year. Over 200 celebrities lent their support to the cause last year and their involvement has helped spread the word. The activities carried out last year saw more than 35,000 people donating paper across 15,000 households. With 14 lakh people visiting the pandals, the Indian Radio Forum named the campaign a winner in the best On -Ground Initiative 2011.

While 13 paper Ganesha statues were put up last year as part of the campaign, this year will witness the erection of 30 Ganesha pandals (special temporary structures) across six major cities and a number of other smaller ones. Cities included in this campaign are Mumbai, Hyderabad, Bangalore, Bhopal, Indore, Surat, Vizag, Baroda, Mangalore, Gwalior, Mysore, Sholapur and Goa.

Tie-ups will also be initiated with popular pandals and malls to garner maximum awareness and participation. Supported with out-of-home media and print visibility, the campaign also aims to encourage close to 110 residential societies across the 13 cities to install eco-friendly Ganesha idols.

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