Reliance Trends appoints AliveNow

Following a multi-agency pitch, AliveNow has bagged social media marketing duties for Reliance Trends

e4m by exchange4media Staff
Updated: Aug 28, 2012 8:12 PM
Reliance Trends appoints AliveNow

Following its recent wins of NR Group’s Cycle Pure Agarbathies and Prestige’s Forum Malls, Bangalore-based social media agency, AliveNow, has won the social media duties of Reliance Trends.

Reliance Trends was scouting for a social media partner and following a pitch process, it has awarded the account to AliveNow.

Adhvith Dhuddu, Chief Executive Officer, AliveNow said, “We are very happy to be able to work with Reliance Trends. During our conversation over the last few weeks with the Reliance Trends brand team we understood how passionate they were and were very eager to partner with them to work on a brand that is growing by leaps and bounds. Having opened an unprecedented number of stores in such a short period of time is incredible and as an agency we would like to help position the brand aggressively on social platforms. We have some great campaigns lined up and are all set to take the brand from strength to strength online.”

The use of social media by national retailers has picked up tremendously over the last 12-18 months. Many retailers and brands are realising the unique and untapped potential of reaching out to the relevant audience via this powerful medium. Retailers are using social platforms to create awareness about products, drive sales, increase brand recall and to create a community of brand enthusiasts, shared an official release.

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