Driving brand success through integration: Lalatendu Das to join fireside chat at e4m Confluence

The fifth edition of the summit will be held on November 23

by e4m Desk
Published: Nov 12, 2026 12:22 PM | 2 min read

e4m Confluence, the media investments summit, will take place on November 23 in Mumbai, marking its fifth edition.
Lalatendu Das, CEO of Publicis Media, South Asia, will participate in a fireside chat with Tasmayee Laha Roy, focusing on the integration of media and creativity for brand success.
The discussion aims to address breaking down silos between media, creative, and strategy teams to enhance campaign effectiveness and brand communication.
The summit will feature industry leaders and explore opportunities and challenges in media investments, emphasizing the importance of cohesive brand narratives and integrated planning.

e4m Confluence is back with its fifth edition this year. The upcoming edition of the media investments summit will be held on November 23 in Mumbai. Among the leaders sharing key insights will be Lalatendu Das, Chief Executive Officer, Publicis Media, South Asia, who will engage in a fireside chat with Tasmayee Laha Roy, Editor, Exchange4media, on the topic 'The Power of Integration: Bridging Media and Creativity to Drive Brand Success'.

The session is set to explore how brands can bring media, creativity and strategy together to build stronger campaigns and deliver meaningful business outcomes in an increasingly fragmented media landscape. The discussion will focus on breaking traditional silos between media, creative and strategy teams and creating a unified approach to brand communication.

e4m Confluence 2026 to focus on navigating innovation, creativity & growth in a dynamic world.

Lalatendu is expected to share his views on how aligning media investments with creative execution can help brands deliver consistent experiences across platforms and consumer touchpoints. The conversation will also highlight the importance of building a cohesive brand narrative that connects with audiences, irrespective of where or how they interact with a brand.

Another key area of discussion will be how integrated planning can maximise campaign effectiveness and improve overall brand impact. Through practical examples and success stories, the session will demonstrate how bringing different functions together can help brands make better use of their investments, strengthen consumer engagement and achieve greater campaign efficiency.

e4m Confluence- The Media Investments Summit 2026 brings together leaders from India’s media, advertising and technology ecosystem to decode what’s next for media investments. The conference features a stellar line-up of speakers and a power-packed agenda designed to address and highlight the opportunities and challenges shaping the industry.