influencer-marketing-evolution

Shashi Sinha invests in Qoruz

Shashi Sinha Backs Qoruz with Strategic Investment?blur=25

The move comes around a month after Sinha exited Omnicom Media India

e4m Staff Aug 7, 2026 7:20 PM

From Chamko to Creators: Direct selling changed clothes

Shveta Singh?blur=25

Shveta Singh, Founder of Iridescent Lens & independent marketing consultant, questions whether the latest creator economy trend is genuine marketing innovation or simply direct selling in new clothes

Shveta Singh Jun 29, 2026 9:30 AM