Meta expands AI business assistant to global advertisers

The platform to provide local language support across the U.S., EMEA, APAC, and LATAM

by e4m Staff
Published: Apr 24, 2026 6:46 PM | 1 min read

Meta has expanded the beta version of its AI business assistant to advertisers and agencies globally, supporting local languages in the U.S., EMEA, APAC, and LATAM.
Initially launched for small businesses in the U.S. in October 2025, the assistant aims to help advertisers work more efficiently and make informed decisions.
The AI assistant integrates with existing tools like Ads Manager and Meta Business Suite, eliminating the need for additional management or training.
Meta plans to enhance the assistant's capabilities throughout 2026, focusing on campaign planning and creation based on user feedback.

Meta has expanded the beta availability of Meta AI business assistant to advertisers and agencies of all sizes across major global markets, with local language support across the U.S., EMEA, APAC, and LATAM.

“Since launching with small businesses in the U.S. in October 2025, advertisers have told us it helps them work faster and make more confident decisions. Now, we're bringing those benefits around the world— and broadening beta access to more advertisers of all sizes and agency partners. Meta AI business assistant lives directly within the tools you already use — including Ads Manager, Meta Business Suite, and Business Support Home — so there's no extra tab to manage and no learning curve,” the company said in a release.

“Our vision is to unlock AI superpowers in modern advertising — for every advertiser and agency to make better decisions, faster, in every tool they use. We’re continuing to iterate Meta AI business assistant based on advertiser feedback, and throughout 2026, you can expect expanded capabilities focused on campaign planning and creation, delivering value across the entire advertiser journey,” the release mentioned.