ISA appoints Atul Agrawal as Chief Executive Officer

Atul Agrawal has nearly four decades of leadership experience across corporations

e4m by e4m Staff
Published: Jan 5, 2026 2:15 PM  | 2 min read
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Atul Agrawal to lead ISA at a pivotal industry moment
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  • Atul Agrawal has been appointed as the Chief Executive Officer of the Indian Society of Advertisers (ISA), effective January 2, 2026, bringing nearly 40 years of experience in leadership, brand development, and corporate communications.
  • Agrawal aims to promote responsible and impactful marketing while enhancing collaboration among advertisers, agencies, and media stakeholders, focusing on media transparency and industry standards.
  • He has a strong background in the FMCG and corporate sectors, having worked with Hindustan Lever and Tata Group, and has previously served on ISA's Executive Committee.
  • ISA Chairman Sunil Kataria emphasized the importance of Agrawal's leadership in advancing the organization's priorities, including initiatives like the Media Charter and Cross-Screen Measurement.
The Indian Society of Advertisers (ISA), the country’s leading organisation representing advertisers for more than 70 years, has announced that Atul Agrawal has assumed charge as its Chief Executive Officer, effective January 2, 2026.
 
Atul brings nearly four decades of professional experience, having worked with several of India’s most prominent companies. His expertise spans leadership, strategic planning, brand development, media, and corporate communications, offering him a comprehensive perspective on the marketing and advertising landscape.
 
Speaking on his new role, Atul Agrawal said it is a privilege to lead ISA at a time when the marketing and media industry is changing rapidly. He noted that, having seen the industry evolve over the years, the role of ISA as a unified voice for advertisers has become more important than ever.
 
He added that his priority will be to promote responsible, impactful, and cost-effective marketing by working closely with advertisers, agencies, broadcasters, media owners, and other key stakeholders. Through collaboration, he aims to further strengthen ISA’s focus on areas such as media transparency, measurement, and industry standards.
 
An alumnus of the Indian Institute of Management, Ahmedabad, Atul has built his career across the FMCG and corporate sectors. His past roles include stints at Hindustan Lever and the Tata Group headquarters, where he was involved in corporate brand initiatives, youth-focused programmes, media planning and buying, and large-scale sponsorship activities.
 
Atul has also previously been closely associated with ISA as a member of its Executive Committee, representing Tata Services. In addition, he has contributed at a global level as a jury member for the World Federation of Advertisers’ Global Marketer of the Year award.
 
Commenting on the appointment, Sunil Kataria, Chairman of ISA, said Atul’s leadership comes at a crucial moment for the industry. He highlighted that Atul’s experience across organisations like the Tata Group and Hindustan Lever, along with his long association with ISA, places him in a strong position to advance ISA’s priorities. These include building transparent industry frameworks, supporting advertisers, and improving efficiency and effectiveness in advertising. Kataria added that with ISA driving key initiatives such as the Media Charter, Brand Safety, Viewability, First-Party Data frameworks, and Cross-Screen Measurement, Atul’s strategic approach will be key to delivering real value for advertisers.

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Published On: Jan 5, 2026 2:15 PM 
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