Since millennials account for 70% of the total household income in India, it is worth the effort to understand them as the main consumer force

exchange4media Staff Jul 31, 2019 1:02 PM

Ashwin Padmanabhan

Padmanabhan, Head- Trading & Partnerships, GroupM India talks about projects Motion Content Group has undertaken and says its biggest differentiator is that it completes the entire content value chain

Christina Moniz Apr 30, 2019 8:57 AM

Big FM

The second edition of Jammin, headlined by A R Rahman will feature many artists from the music industry including Salim-Sulaiman, Shankar-Ehsaan-Loy, Clinton Cerejo and others

exchange4media Staff Dec 1, 2018 4:00 PM

Ashwin Padmanabhan quits 92.7 Big FM

He informed exchange4media that he will be exploring opportunities in the new media space

exchange4media Staff May 6, 2017 7:37 PM

Guest Column: Why retro will always remain fashionable on radio: Ashwin Padmanabhan, Reliance Broadcast

While the industry as a whole was experimenting with a contemporary format, retro struck the most impactful chord with listeners. It gave programming an opportunity to present retro in an exhilarating new format, leading to the birth of original content. While retro is becoming a popular theme, original content is what differentiates one player from the other, writes Ashwin Padmanabhan, COO, Reliance Broadcast Network Limited.

Ashwin Padmanabhan Dec 29, 2016 8:15 AM

92.7 BIG FM Re-Launches with a new identity in Delhi

The new strategy aims at capturing the true spirit of Delhi, by striking a balance between ‘retro’ and varied facets of love – including passion, flirtatiousness, romance and fun

exchange4media Staff Oct 5, 2016 7:17 PM

DAVP rates for radio advertising likely to be revised

The Directorate of Advertising & Visual Publicity (DAVP) has issued an advisory for fresh empanelment and is seeking suggestions from radio operators regarding ad rates on FM

Abhinn Shreshtha Sep 9, 2016 4:47 PM

Big Magic Ganga re-branded as Big Ganga

This change is in line with the brand refreshment exercise done for the network’s television and radio channel BIG Magic and 92.7 BIG FM, respectively

exchange4media Staff Jan 12, 2016 10:22 AM

Radio grew by 14 per cent in 2015, say experts

On the back of a successful 2015 in terms of ad spends, new content properties and the expansion of radio to new networks through the first stage of Phase III, leaders from the radio industry said the sector was on track to see a 14 per cent growth in 2015

exchange4media Staff Dec 31, 2015 9:26 AM

FM festive adex expected to rise by 20-25%

The private FM industry is optimistic that the growing buoyancy among corporates combined with the announcement of repo rate cut will add to festive cheer even as new categories like e-commerce drive ad spends

Abhinn Shreshtha Oct 5, 2015 7:52 AM

92.7 Big FM Chennai to play contemporary Top 100 Kalakkal Hits

The repositioning is in line with 92.7 BIG FM’s new logo as well as the focus to appeal to the younger audience

exchange4media Staff Sep 9, 2015 5:55 PM

Big FM refreshes brand identity; unveils new logo

92.7 BIG FM has launched a new logo which is contemporary, young, optimistic and fun, both in content and design

exchange4media Staff Sep 1, 2015 7:31 PM

Big Magic Ganga rebranded as ‘Big Ganga’; to turn into a pay channel

RBNL has undertaken a brand refreshment exercise for the channel, positioning it in a more contemporary style; the network is looking to drive subscription revenue by making it a pay channel, no longer available for free on any of the DTH or MSO platforms

exchange4media Staff Sep 1, 2015 9:01 AM

92.7 Big FM's Benadryl Big Golden Voice invites international participants for season 3

The radio singing competition is now open to people from around the world along with India

exchange4media Staff Jul 18, 2015 8:51 AM

Reliance strengthens its executive leadership team to integrate Radio, TV businesses

The team headed by Tarun Katial, Chief Executive Officer, Reliance Broadcast Network Limited, will work on developing skills in areas of innovation, creativity, risk taking and adopting an entrepreneurial approach

exchange4media Staff May 8, 2015 5:20 PM

'Aam' way of campaigning helps AAP win Delhi

Unlike the BJP, AAP mainly stuck to radio, outdoor and social media to spread its message

Abhinn Shreshtha Feb 11, 2015 10:53 AM

Delhi polls bring windfall of Rs 10-15 crore to radio industry

With Arvind Kejriwal-led Aam Aadmi Party sweeping the Delhi polls, radio has proved its mettle in regional marketing once again

Abhinn Shreshtha Feb 11, 2015 9:33 AM

'Aam' way of campaigning helps AAP win Delhi

Unlike the BJP, AAP mainly stuck to radio, outdoor and social media to spread its message

Abhinn Shreshtha Feb 11, 2015 8:38 AM

2015: A year of great expectations for the private FM sector

From Phase III auction, royalty issue resolution to a conducive Union Budget, radio players make a wish list for what they expect for the radio industry in 2015

Abhinn Shreshtha Jan 9, 2015 8:50 AM

Radio to gain prominence in e-commerce ad spends in 2015?

E-commerce players have effectively used TV as a lead medium of reach. Can radio play a bigger role?

Deepa Balasubramanian Jan 8, 2015 8:19 AM