Happening Today! Trends, growth & future of CTV in focus at e4m Connected TV Conference

The fourth edition of the conference is happening today in Mumbai

by e4m Desk
Published: Jun 11, 2026 8:29 AM | 2 min read

The e4m Connected TV Conference, now in its fourth edition, is taking place today, June 11, in Mumbai, featuring a diverse agenda and prominent speakers from the media and advertising sectors.
The conference focuses on the growth of Connected TV (CTV), discussing trends, viewer behavior, and its significant impact on modern advertising strategies.
Key sessions will include keynote speeches, fireside chats, and panel discussions covering topics such as advertising opportunities, content trends, and the future of CTV in a connected world.
Attendees, including marketers, advertisers, and industry leaders, will share insights on audience behavior, ad innovations, and the evolving landscape of digital content consumption in India.

e4m Connected TV Conference is back with its fourth edition today, June 11, in Mumbai. With a power-packed agenda and stellar line-up of speakers, the conference is set to bring together some of the most influential voices from the media, marketing, advertising space under one roof. The conference will serve as a platform for industry leaders to discuss the rapid growth of Connected TV (CTV), the latest trends in the CTV ecosystem and its increasing role in shaping modern advertising strategies.

As viewers continue to shift towards digital content consumption, CTV has emerged as a powerful medium for brands looking to engage consumers in a more meaningful and impactful way. The conference will feature keynote sessions, fireside chats and panel discussions on evolving viewer behaviour, advertising opportunities, content trends and the future of CTV in a connected world.

The event will see participation from leading marketers, advertisers, agencies, publishers and business leaders, who will share insights, experiences and best practices. Through insightful sessions, the conference aims to provide a deeper understanding of the opportunities and challenges that lie ahead for the growing CTV ecosystem.

The speakers will discuss a wide range of topics related to audience behaviour, ad innovations, measurement metrics, content consumption patterns and the future of premium video advertising. Experts will also share insights on how CTV is reshaping media planning and consumer targeting in India’s rapidly expanding digital market.

The conference will serve great opportunity for marketers, advertisers, digital technology geeks who want to explore the impact of CTV advertising and what are the opportunities and challenges it poses in the future.