e4m-CNN roundtable tomorrow: Experts to discuss the future of purpose-driven branding

The exchange4media Group is all set to host the exclusive e4m-CNN custom roundtable in Bengaluru on August 6. This high-profile gathering will bring together distinguished leaders, seasoned professionals, and industry luminaries, creating a unique platform for networking and knowledge sharing. Designed to facilitate in-depth discussions on the evolving branding landscape, the event promises to offer actionable insights to marketers and business leaders navigating a dynamic market. The discussion will focus on aligning brand values with consumer expectations, driving stakeholder trust, and leveraging purpose as a catalyst for sustainable growth and long-term brand equity.

In an increasingly competitive and value-conscious marketplace, purpose-driven branding has emerged as a key differentiator for forward-thinking organisations. This roundtable will examine how leading brands are redefining their identity by embedding purpose at the core of their business strategy. Driving the theme ‘Shaping Brand Identity: The Evolution and Future of Purpose-Driven Branding’, a panel of renowned experts will explore how brands today can go beyond traditional marketing to align with meaningful causes and values that resonate with their audiences.

The discussion will focus on how purpose-driven strategies are reshaping consumer trust, loyalty, and engagement in an era where authenticity and social responsibility are more crucial than ever. The speakers at the roundtable will engage in a power-packed discussion on a wide range of subjects like exploring the evolving role of purpose in defining brand value, differentiation, and long-term relevance, understanding how open, honest communication and value-driven actions foster consumer trust and loyalty, discussing frameworks and metrics to evaluate the effectiveness of purpose in driving brand equity, consumer loyalty, and business outcomes and more.

Here’s the line-up of speakers:

• ⁠⁠Ritesh Kapoor, Vice President Marketing & Communications, Accenture
• ⁠⁠Apurva Jani, Marketing Director, Intel India
• Kavitha Srinivasan, Head of Marketing – Engineering and R&D Services, HCLTech
• Soumyajit Dey, Global Head of Digital Campaign Delivery & AI for Marketing Lead, Thoughtworks
• Prashob Ravi, AVP & Head - Brand & Communications, Zensar Technologies
• ⁠⁠Lakshmi Harikumar, Director of Product Marketing, Ex-Freshworks, LinkedIn and EdgeVerve (Infosys)
• ⁠Vivek Sah, Chief Marketing Officer, Syngene International Limited
• ⁠Anushree Tapuriah, Global Lead - Digital Advertising, Thoughtworks
• Syed Meher Taj, Director- Brand, Marketing & Communications, EY
• Moulshri Sharma, Assistant Vice President Marketing, Zycus
• Saurabh Tyagi, Group Manager - Media & PR, Titan Company Limited
• Vishal Nicholas, EVP & Head- Strategy & Solutions, Dentsu (Moderator)
• Rishi Rai, Account Director, CNN International Commercial (Co-moderator)