e4m–Apptrove roundtable to decode how brands can turn web visitors into loyal app users

The exchange4media Group, in collaboration with Apptrove, is all set to host an exclusive roundtable on December 10 in Gurugram. The custom roundtable will bring together business heads, decision-makers, marketers and industry leaders for an in-depth conversation on the evolving dynamics of web-to-app conversions. As brands continue to intensify their mobile-first strategies, the discussion will shed light on the pressing challenges faced by marketers in converting mobile web traffic into loyal app users. During the discussion, industry experts will unlock the opportunities and challenges that disrupt this journey and discuss actionable insights and solutions.

One of the key topics of discussion will be the growing importance of user transitions powered by Smart Banners, Smart Links, and SDK integrations. Speakers will explore how these technologies streamline the user flow and improve conversion outcomes by creating pathways for mobile audiences. The roundtable will also delve into the rising influence of personalisation, examining how tailored experiences can transform casual browsers into loyal app users in a competitive app space.

In today’s digital landscape, brands are rethinking how to convert mobile web visitors into long-term app users. This roundtable brings together marketing leaders to share proven strategies that drive conversions, improve onboarding, and build retention through smarter, data-driven web-to-app experiences.

With its sharp focus on strategy, technology, and consumer behaviour, the e4m–Apptrove roundtable promises a deeper understanding of consumer behaviour, latest trends for driving sustained app growth and more.

Here’s a list of speakers:

• Udit Verma – Co-founder & CMO – Apptrove
• Ruhail Amin – Sr. Editor – BW Businessworld & exchange4media Group
• Kabeer Chaudhary – Director – ClickMyLoan
• Vivek Yadav – Co-Founder & CEO – Cosmofeed
• Manit Kathuria – Co-founder & CPO – TapHealth
• Imbesat Ahmad – Co-Founder & CEO – Filo
• Rajesh Kumar Pal – Head of Product – ABP News
• Ferhan H. – VP of Growth – Internshala
• Aditya Chitral – Director of Product – Credit Saison
• Shweta Srivastava – Senior Vice President, Digital & Marketing – Usha International
• Manoj Verma – Deputy General Manager, Brand Communication, Digital & E-comm Sales Lead – Itel
• Lakshay Katyal – India Marketing Lead – Premium & Flagship Phones – Motorola Mobility (Lenovo)
• Saifullah Hamid – National Lead, Inside Sales and Revenue Acceleration – Pronto
• Subir Ghosh – Head - Online Growth – Amama Jewels
• Jitendra Choudhary – Head of D2C & Retail – Anveshan
• Pranjal Joshi – Media Specialist