Shruti Gupta, OkCupid?blur=25

Gupta speaks about the factors that give OkCupid an edge over its competitors, its India-focused efforts and why a person is more than just photograph on the dating app

Anjali Thakur Feb 19, 2020 8:29 AM


The company aims to democratize fitness by giving customers access to the right fitness tools and making the world a fitter and better place

exchange4media Staff Jan 29, 2020 2:16 PM


With the move, Google will still be able to maintain an ad-support web by disabling the third-party cookies

exchange4media Staff Jan 15, 2020 6:10 PM


After moving its paid service providers to the business app, Sulekha witnessed a 30% increase in CY2019

exchange4media Staff Jan 6, 2020 6:51 PM

Clever tap?blur=25

The report highlights user engagement strategies that can help online retailers boost retention and customer lifetime value

exchange4media Staff Aug 21, 2019 4:55 PM


Through the platform sellers can access verified third-party applications that complement Amazon’s free tools, helping them streamline and improve efficiency of their business operations

exchange4media Staff Aug 12, 2019 6:10 PM


The apps will provide services in Music, Spirituality, Cricket, Games, Astro, E-paper, Videos assistant and Viral News

exchange4media Staff Jan 11, 2019 3:06 PM


Parachure brings over 11 years of experience with specific expertise in mobile and digital marketing, marketing automation, mobile analytics, web analytics and business intelligence

exchange4media Staff Dec 13, 2018 12:58 PM


Over 3 lakh users have subscribed to News18 Hindi’s push notifications since it was launched

exchange4media Staff Sep 20, 2018 2:06 PM


The seventh annual Reuters Institute Digital News Report explores the changing environment around news across countries

exchange4media Staff Jun 20, 2018 8:50 AM


Ashish Bahukhandi talks to exchange4media about his company's partnership with Chinese search engine, Baidu

Anam Khan Apr 12, 2018 8:53 AM


The partnership is to provide Chinese traffic to Indian advertisers enabling Indian companies to promote their business in China.

exchange4media Staff Mar 20, 2018 4:17 PM


During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Dolly Mahayan Mar 16, 2018 8:54 AM


These apps are either already leading destinations for advertising or preparing to attract advertisers

exchange4media Staff Oct 4, 2017 8:26 AM


Mobile Application Promotion, Value Added Services Promotion and Subscription Based Products Promotions are the key responsibilities of an ad networking agency towards its valued clients, says Bahukhandi

Ashish Bahukhandi Aug 2, 2017 8:35 AM


Marketers should be aware of the new tools like geo-mapping, QR codes, AR and use it to their advantage on not just mobile phones and tablets but also wearable technology

Rohit K Singh Aug 1, 2017 8:22 AM


Prat provides some top recommendations for increasing app download rates in order to stand out in a busy and competitive app marketplace

Ignasi Prat Jul 12, 2017 8:05 AM

WATConsult launches new property, WATInsights?blur=25

The property is part of WATConsult’s market research vertical, Recogn

exchange4media Staff May 4, 2017 1:59 PM

POKKT launches Apple tvOS SDK?blur=25

The new SDK will enable publishers to monetise their Apple TV apps with premium video ads

exchange4media Staff Nov 3, 2016 12:48 PM

Facebook to announce new ways to help advertisers find their most valuable customers?blur=25

To help businesses reach these valuable people, Facebook is launching a new product: App Event Optimization. This helps businesses maximize long term app value-beyond the install

exchange4media Staff Jul 20, 2016 12:19 PM