Experts opine that with super-apps, advertisers can get integrated opportunities and better performance visibility and they can be a one-stop solution for their customers

Shantanu David May 5, 2022 8:29 AM

Google Play Pass?blur=25

This is a subscription service that includes 1000+ titles across 41 categories from developers across 59 countries, including India

exchange4media Staff Mar 1, 2022 3:43 PM


The ban is due to the apps posing a threat to national security, say media reports

exchange4media Staff Feb 14, 2022 10:50 AM

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The report also highlighted that the users in India spent 4.7 average hours per day on mobile in 2021 compared to 4.5 hours in 2020 and 3.7 hours in 2019

exchange4media Staff Jan 15, 2022 10:32 AM

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The MeitY had earlier blocked 224 mobile apps under the provisions of section 69A of the Information Technology Act, 2000

exchange4media Staff Dec 17, 2021 8:36 AM

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Shopping app installs on India’s app stores reached over 80 mn in July 2021 with Meesho contributing to more than 12 million installs

exchange4media Staff Nov 8, 2021 2:34 PM


At Screenage 2021, Vipul Chawla, President, Pizza Hut International (Yum Brands), shares his thoughts about improving the mobile app experience by putting the customer at the heart of the product

exchange4media Staff Oct 26, 2021 8:49 AM


Appsumer is a performance insights platform for mobile app advertisers

exchange4media Staff Oct 13, 2021 2:55 PM


The rule prevented media companies to bypass in-app payment commissions to Apple Store

exchange4media Staff Sep 2, 2021 12:12 PM


Adavi, the VP of Monetization, Strategy and Partnerships at VerSe Innovation, spoke about creating opportunities for users, creators and brands on the Josh app

exchange4media Staff Aug 2, 2021 1:57 PM


They must focus on extensive content marketing and invest in customising their platforms to attract the flock of new-age investors, suggest industry experts

Mansi Sharma Jul 27, 2021 8:02 AM

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Chiu will report to Ronen Mense, President and Managing Director, AppsFlyer APAC

exchange4media Staff Jul 21, 2021 3:33 PM


With the latest round of funding, the company has raised $140 million in the last one year from investors, including Addition, Tiger Global, SIG, A91 and Tanglin Venture Partners

exchange4media Staff Jul 15, 2021 4:50 PM


Using body extraction, the users can place themselves in whimsical scenarios and play around with sizes and proportions for a fresh and novel creative process and experience

exchange4media Staff Jul 9, 2021 6:30 PM

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The report says that the app relayed data to servers in Honk Kong, Moscow, US and Mumbai

exchange4media Staff Jun 24, 2021 12:00 PM


The move will allow brands to get discovered, engage with customers, build a following, sell products and manage profiles

exchange4media Staff Jun 15, 2021 1:55 PM


The cricketer will be sharing exclusive content from his cricket tours, thrilling action moments from the dressing room, and fun banter on the app

exchange4media Staff Jun 14, 2021 6:28 PM


Changa has recently introduced a slew of AR (Augmented Reality) filters, video editing functionalities and face mask stickers

exchange4media Staff Jun 14, 2021 3:41 PM

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With the launch, Zee Digital joins the league of global tech giants like Facebook, Twitter, Alibaba, Uber, LinkedIn

exchange4media Staff Apr 26, 2021 12:37 PM

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Kohli’s posts on MX TakaTak will offer his fans insight into the candid moments from his life

exchange4media Staff Apr 24, 2021 8:22 AM