apps
Advertising continues to contribute more than one-third of industry revenues, generating an estimated $300 million in 2025
e4m Staff Jul 9, 2026 11:00 AM
As per New AppsFlyer, the Indian Subcontinent’s short drama sector has grown by 95% in subscription-paid installs
e4m Staff Jun 17, 2026 4:58 PM
Prashant Paulose was earlier Head of Apps, Google Play & Google TV, India
As per data, with 250 million downloads and a $300 million market in its debut year, India’s emerging content category is reshaping how premium advertising inventory is valued
Anuja Jain May 11, 2026 9:27 AM
The broader industry is now closely watching how global tech platforms interpret and enforce India’s new gaming regulations
Imran Fazal May 2, 2026 12:02 PM
As discovery shifts beyond app stores and automation takes over acquisition, India’s non-gaming marketers are being forced to rethink visibility, value, and what real performance actually means
Anuja Jain Apr 30, 2026 9:00 AM
According to an estimate, India’s online home services market is projected to grow at a CAGR of 18–22% to reach ₹8,500–8,800 crore by FY30
Pooja Yadav Mar 12, 2026 9:00 AM
Prior to this, Kanika Kalra was with Reckitt as Regional Marketing Director – Health, South Asia
1 out of 5 shoppers now actively seek AI-powered recommendations to shorten the path from inspiration to purchase
The observation prompted a wide range of responses from users, many of whom shared personal anecdotes and explanations for the shift
Vaishnavi Deshpande Jan 16, 2026 8:12 PM
The industry experts will share insights on how brands are bridging discovery and retention through seamless web-to-app journeys
Designed purely for cybersecurity, the app helps citizens stay protected from online threats
DoT’s fresh mandate forces platforms like WhatsApp and Telegram to bind services to active SIM cards and restrict multi-device access in a bid to curb cyber fraud
e4m Staff Dec 1, 2025 10:28 AM
The order is to restrain rogue mobile applications and websites from illegally streaming or communicating content from India’s cricket series against South Africa
e4m Staff Nov 14, 2025 12:11 PM
Prior to this, Jill Lee was the Head of App Ads SEAS Large Customer Sales
Amazon is shutting down its Android Appstore after 14 years, halting app upgrades as it shifts to its Fire device ecosystem
e4m Staff Aug 18, 2025 1:27 PM
Dating apps are now marketing heartbreak, using breakup-themed campaigns to tap into Gen Z’s focus on self-care and emotional growth
Soumya Gawri Jul 25, 2025 8:09 AM
From content creation to campaign optimization and analytics, these platforms will help you work smarter, not harder
Brij Pahwa Apr 8, 2025 2:45 PM
Founder Kaushik Banerjee said that with HT’s investment, fluttr is now backed by the three biggest names in Indian media, which also includes Times of India and Zee Media Corporation
Reports suggest that MeitY would soon take action against these offshore gaming platforms
e4m Staff Aug 22, 2024 1:26 PM
The company claims that over 200,000 Indian developers using Google Play, adhere to its policies
Given the substantial number of users actively engaging with these platforms, they have become a significant and intriguing space for advertisers to connect with their audience, say experts
Shantanu David Jan 30, 2024 8:39 AM
Indus, the first Indian App store, is set to go live in the next two to three months
On Nov 30, ABPLIVE Apps witnessed 2.7 million screen views and 15.5 screen views per user, the network said
e4m Staff Dec 2, 2023 10:29 AM
The store promises zero platform fees and no commission on in-app purchases as opposed to Google, which levies 15-30%
e4m Staff Sep 25, 2023 9:07 AM
While some industry watchers say Indian short video platforms may have lost their charm among advertisers with some reevaluating investments, others opine the future is still promising for the apps
Nilanjana Basu Aug 31, 2023 8:15 AM
As recession and new RBI norms bring uncertainties for the Buy-Now-Pay-Later industry, experts discuss what could change in terms of marketing and how the sector can make best use of advertising tools
Nilanjana Basu Feb 13, 2023 8:53 AM
Experts opine that with super-apps, advertisers can get integrated opportunities and better performance visibility and they can be a one-stop solution for their customers
Shantanu David May 5, 2022 8:29 AM
This is a subscription service that includes 1000+ titles across 41 categories from developers across 59 countries, including India
exchange4media Staff Mar 1, 2022 3:43 PM
The ban is due to the apps posing a threat to national security, say media reports
exchange4media Staff Feb 14, 2022 10:50 AM
The report also highlighted that the users in India spent 4.7 average hours per day on mobile in 2021 compared to 4.5 hours in 2020 and 3.7 hours in 2019
exchange4media Staff Jan 15, 2022 10:32 AM
The MeitY had earlier blocked 224 mobile apps under the provisions of section 69A of the Information Technology Act, 2000
exchange4media Staff Dec 17, 2021 8:36 AM
Shopping app installs on India’s app stores reached over 80 mn in July 2021 with Meesho contributing to more than 12 million installs
exchange4media Staff Nov 8, 2021 2:34 PM
At Screenage 2021, Vipul Chawla, President, Pizza Hut International (Yum Brands), shares his thoughts about improving the mobile app experience by putting the customer at the heart of the product
exchange4media Staff Oct 26, 2021 8:49 AM
Appsumer is a performance insights platform for mobile app advertisers
exchange4media Staff Oct 13, 2021 2:55 PM
The rule prevented media companies to bypass in-app payment commissions to Apple Store
exchange4media Staff Sep 2, 2021 12:12 PM
Adavi, the VP of Monetization, Strategy and Partnerships at VerSe Innovation, spoke about creating opportunities for users, creators and brands on the Josh app
exchange4media Staff Aug 2, 2021 1:57 PM
They must focus on extensive content marketing and invest in customising their platforms to attract the flock of new-age investors, suggest industry experts
Mansi Sharma Jul 27, 2021 8:02 AM
Chiu will report to Ronen Mense, President and Managing Director, AppsFlyer APAC
exchange4media Staff Jul 21, 2021 3:33 PM
With the latest round of funding, the company has raised $140 million in the last one year from investors, including Addition, Tiger Global, SIG, A91 and Tanglin Venture Partners
exchange4media Staff Jul 15, 2021 4:50 PM
Using body extraction, the users can place themselves in whimsical scenarios and play around with sizes and proportions for a fresh and novel creative process and experience
exchange4media Staff Jul 9, 2021 6:30 PM
The report says that the app relayed data to servers in Honk Kong, Moscow, US and Mumbai
exchange4media Staff Jun 24, 2021 12:00 PM
The move will allow brands to get discovered, engage with customers, build a following, sell products and manage profiles
exchange4media Staff Jun 15, 2021 1:55 PM
The cricketer will be sharing exclusive content from his cricket tours, thrilling action moments from the dressing room, and fun banter on the app
exchange4media Staff Jun 14, 2021 6:28 PM
Changa has recently introduced a slew of AR (Augmented Reality) filters, video editing functionalities and face mask stickers
exchange4media Staff Jun 14, 2021 3:41 PM
With the launch, Zee Digital joins the league of global tech giants like Facebook, Twitter, Alibaba, Uber, LinkedIn
exchange4media Staff Apr 26, 2021 12:37 PM
Kohli’s posts on MX TakaTak will offer his fans insight into the candid moments from his life
exchange4media Staff Apr 24, 2021 8:22 AM
The singer's association with the app will last till the end of the year
exchange4media Staff Apr 20, 2021 12:41 PM
The partnership will allow the short video app to use feature Koinage's music library on the platform
exchange4media Staff Apr 12, 2021 2:09 PM
Chingari has become the first short video app globally to make short videos shoppable via AI/ML
exchange4media Staff Feb 18, 2021 8:47 AM