Uber releases new campaign with Gambhir, Ashwin
The campaign features a series of films and social-first content
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Published: Oct 1, 2025 1:52 PM | 1 min read
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Uber is back with a new campaign, starring cricketing legends Gautam Gambhir and Ravichandran Ashwin. Known for their no-nonsense personas, the campaign flips the script and shows them in refreshingly playful moods.
The campaign features a series of films and social-first content that spotlight how Uber Auto, Bike and Car rides can remove everyday travel struggles and convert them into convenient, affordable and reliable journeys.
Speaking about the campaign, Ameya Velankar, Head of Marketing, Uber India South Asia, said, “We wanted to bring a fresh, fun lens to Uber’s role in removing everyday travel struggles. With the unexpected duo of Gambhir and Ashwin, we’ve created a light-hearted take on how Uber makes rides not just reliable and affordable, but also mood uplifting. Our aim is to be the go-to brand for young Indian aspirers, one that connects function with feeling and nudges even non-users to try Uber for the first time.”
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