cred
At a time when BARC's credibility is already under the microscope before MIB, industry executives say the appointment risks opening an uncomfortable new front for the ratings body
Imran Fazal Aug 14, 2026 3:00 PM
Most recently, Khanna served as MD & Chief Business Officer - Global at ValueQuest Investment Advisors
e4m Staff Aug 6, 2026 12:27 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes on why the Indian Newspaper Society’s campaign carrying the line ‘Ink Doesn't Lie’ is difficult to miss
Ganapathy Viswanathan Aug 6, 2026 9:01 AM
Minister of State for Information and Broadcasting Dr. L. Murugan shared the information during a Lok Sabha session
Speaking at Samachar4Media's Journalism 40 Under 40 event, Chaudhary said the blurring of content creator and journalist roles has made it increasingly difficult to preserve journalism's credibility
e4m Staff Aug 3, 2026 12:56 PM
The recent debate surrounding the Advertising Agencies Association of India's (AAAI) Lifetime Achievement Award has highlighted an important issue that goes well beyond any individual nominee
Dr Annurag Batra Aug 1, 2026 1:33 PM
The industry is discussing not the achievements of the AAAI recipient, but the process behind the selection; the conversation has shifted from celebration to scrutiny
Ruhail Amin Jul 27, 2026 1:18 PM
As part of the initiative, INS member publications across India will carry a common advertisement on July 27, 2026
e4m Staff Jul 27, 2026 1:07 PM
Industry executives specifically questioned whether Roy's primary body of work represents advertising leadership
e4m Staff Jul 27, 2026 12:28 PM
Bhaskar Tare, Director, Gloocal Communications Pvt. Ltd., shares his learnings from the profession and reflects on the enduring pillars of PR on World PR Day 2026
Bhaskar Tare Jul 16, 2026 6:36 PM
Consumers may admire dozens of celebrities, but they genuinely trust only a handful. Amitabh Bachchan belongs to that rare group
e4m Desk Jul 13, 2026 10:57 AM
From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd
Aryendra Khan Jul 11, 2026 8:06 AM
As Bhupendra Chaubey celebrates his birthday today, it is an occasion to recognise not merely a distinguished career but a journalist who has evolved without losing sight of the fundamentals
e4m Staff Jul 10, 2026 11:14 AM
Guest Column: Senior brand, growth & media leader Ketan K Bharati notes that for nearly two decades marketers have focused on discovery - how to get found, rank higher and beat competitors in search
Ketan K Bharati Jul 1, 2026 6:24 PM
Their leadership has been instrumental in shaping the company's technology, operations, business strategy, culture, and long-term growth trajectory, the company said
e4m Staff Jun 30, 2026 2:37 PM
For years, WhatsApp has enjoyed what every digital platform dreams of: unparalleled scale with more than 500 million users in India. Commerce, however, has remained elusive
Shantanu David Jun 25, 2026 8:39 AM
In a social media post entrepreneur Arnab Mitra writes that celebrations around Kunal Shah's rise at WhatsApp have overshadowed questions on data ownership, consent and regulatory oversight
e4m Staff Jun 23, 2026 1:26 PM
The capital will primarily fund the launch of 100 new SKUs across the 18-36 months age category by Q4 FY26
e4m Staff Jun 23, 2026 1:24 PM
Shah will take over from Will Cathcart who is exiting the platform after heading WhatsApp for 7 years
e4m Staff Jun 22, 2026 7:21 PM
Under the deal, Meta will acquire about a 20 per cent minority stake in CRED
e4m Staff Jun 22, 2026 7:14 PM
As AI reshapes brand discovery, Red Surtida explores why GEO is now a reputation discipline and what it means for brand reputation
Ritika Upmanyu Jun 22, 2026 2:19 PM
Cred founder Kunal Shah is expected to take on an operating role within the company
e4m Staff Jun 19, 2026 1:23 PM
Shveta Singh, Founder of Iridescent Lens and independent marketing consultant, explores how founder narratives are creating new pathways to credibility and reshaping the way brands build trust
Shveta Singh Jun 5, 2026 9:05 AM
Guest Column: Dr. Sandeep Goyal shares his take on the recently concluded Goafest 2026 - what worked and what could be improved
Sandeep Goyal May 25, 2026 8:27 AM
InCred Holdings generates almost its entire revenue and conducts its business activities primarily through the material subsidiary
From the endearing Zoozoos to Dravid losing his cool for Cred, we look at some of the memorable ad spots that have been synonymous with the IPL frenzy
Aryendra Khan Mar 28, 2026 9:56 AM
Founder of Gurugram-headquartered CommsCredible recognised for contributions to nation-building through work across culture, creativity and sports-led grassroots development
e4m Staff Mar 26, 2026 3:54 PM
Susan Credle will be honoured at the festival in June for her remarkable career in advertising
e4m Staff Mar 10, 2026 7:38 PM
Before joining Muthoot FinCorp, Arun Kumar B was with CreditAccess Grameen. Harjit Singh Takkar has previously worked with IndusInd Bank, Bandhan Bank, Yes Bank and ICICI Bank
e4m Staff Feb 25, 2026 12:58 PM
Jantzen Bridges has been appointed as Global President of Omnicom’s enterprise transformation consultancy named Credera
e4m Staff Jan 30, 2026 2:18 PM
According to Ravindra Sharma, Chief – Brand, Corporate Communication and CSR, SBI Life Insurance, while digital consumption is rising, TV continues to play a significant role
Sunidhi Vijay Jan 21, 2026 9:15 AM
Under this mandate, WRM will develop and implement a digital strategy to support SMFG India Credit’s online presence and customer engagement across the country
e4m Staff Dec 17, 2025 1:00 PM
TurboTax, Credit Karma, QuickBooks and Mailchimp to be integrated directly with ChatGPT as Intuit deepens its AI-driven platform strategy
e4m Staff Nov 19, 2025 11:09 AM
With audiences growing weary of over-produced campaigns and influencer fatigue, credibility has emerged as the true currency of creativity
Soumya Gawri Nov 10, 2025 9:37 AM
Ashish Tiwari, Chief Marketing Officer, Home Credit India, talks about the brand’s festive campaign, empowering families with accessible and stress-free financing & blending purpose with performance
Anushka Roy Choudhary Oct 14, 2025 1:31 PM
In this feature, we explore the professional journey and personal milestones of Aman Dhall, Founder, CommsCredible
Ritika Upmanyu Jul 28, 2025 5:34 PM
The film featuring Shreyas Iyer has been conceptualised by Irani Movietone
Campaign highlights the ‘ease and convenience’ of flexible financial solutions for home appliances
e4m Staff Apr 30, 2025 3:38 PM
Vivek Singh brings over 20 years of extensive experience in the financial services sector
e4m Staff Apr 10, 2025 12:32 PM
The company notified BSE that Kasturi, Chief Strategy Officer (Digital Business), tendered his resignation on February 28, 2025
The partnership will include a series of marketing campaigns featuring Shreyas Iyer
e4m Staff Feb 20, 2025 11:35 AM
As the number of celebrity endorsements keep rising, in an ever-competitive ad world, the question remains: What creates impact? The celeb or the content?
Aryan Khanna Jan 21, 2025 8:43 AM
The four digital ads under the banner "powering financial freedom" showcase real-life scenarios where timely financial support has transformed lives
e4m Staff Jan 20, 2025 5:53 PM
Susan Credle, Global Chair of FCB speaks about her new role, the agency’s leadership in India and more from Cannes Lions 2024
Neeta Nair Jun 20, 2024 10:43 AM
The ad has been written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi with Moonshot as the agency
e4m Staff Apr 12, 2024 3:21 PM
Leander Paes’s act in the CRED UPI act was praised by a host of sports stars, including Andre Agassi
e4m Staff Mar 25, 2024 4:00 AM