Measurable outcomes, brand recognition, mass awareness, and user trust at a mass level are other big attractions for brands to get associated with TATA IPL on TV

exchange4media Staff May 2, 2022 6:40 PM

Joyeeta Ghosal?blur=25

Prior to this, Ghosal was leading the Marketing & Communications function at Home Credit

exchange4media Staff May 2, 2022 12:38 PM


The campaign highlights the brand's promise of believing in each individual’s potential and encouraging them to fulfill their aspirations

exchange4media Staff Apr 18, 2022 8:46 AM


Guest Column: Joyeeta Ghosal, AVP – Brand & MarComm, Home Credit India, writes on the shifting of consumer behaviour and the resulting digital marketing trends

Joyeeta Ghosal Apr 7, 2022 1:01 PM


Over 60 start-ups have set foot in the Tata IPL arena with 18 of them being fintech brands. What are the rules of this game? We ask experts

Kanchan Srivastava Mar 31, 2022 8:36 AM


While a few industry experts are impressed at the bold attempt, others say something about the ad just doesn’t sit well this time

Mansi Sharma Mar 29, 2022 8:54 AM

e4m Pitch CMO?blur=25

At e4m Pitch CMO Summit 2022, an expert panel deliberated on the topic of 'Building salience for EMI service for online purchases' and explored its various aspects

exchange4media Staff Mar 28, 2022 11:50 AM


In her most recent stint, Uppal oversaw the marketing and brand positioning role at Omaxe

exchange4media Staff Feb 24, 2022 1:16 PM

Susan Credle?blur=25

Credle will continue to be the agency's Chief Creative Officer

exchange4media Staff Feb 16, 2022 12:05 PM


The campaign ‘Don’t drink and swipe’ went live on digital screens across Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai, Kolkata, and Pune till January 1

exchange4media Staff Jan 3, 2022 4:03 PM

Deepika Padukone?blur=25

Padukone, as #CREDSanta, will bring a range of rewards, fun games and more from December 24 to January 2, 2022

exchange4media Staff Dec 24, 2021 12:54 PM

Best ads of fortnight?blur=25

Here’s exchange4media’s fortnightly collection of the best ads, released between 20 November and 03 December

Mansi Sharma Dec 7, 2021 9:02 AM

Sunaina Jairath?blur=25

Prior to this, Jairath contributed to Perfect Relations where she worked for more than 17 years

exchange4media Staff Nov 25, 2021 1:21 PM


Before joining CredAvenue, Jain was with ICRA Limited as Group Head & Senior Vice President

exchange4media Staff Nov 16, 2021 2:02 PM

TVS credit?blur=25

The #SabkiTarakki campaign has been conceptualized by De Works Communications

exchange4media Staff Nov 6, 2021 8:23 AM

icici ad?blur=25

The past two weeks were all about the use of creativity in festive campaigns, ambassadors in new avatars and brand messaging

Mansi Sharma Oct 25, 2021 8:38 AM


Prior to joining CredAvenue, Niren worked as a Group Head at 20:20 MSL

exchange4media Staff Oct 7, 2021 6:53 PM

best ads?blur=25

It was all about creative storytelling, evoking some nostalgia, and striking conversations around gender equality for the ad world

Mansi Sharma Sep 27, 2021 8:56 AM