cred
Guest Column: Senior brand, growth & media leader Ketan K Bharati notes that for nearly two decades marketers have focused on discovery - how to get found, rank higher and beat competitors in search
Ketan K Bharati Jul 1, 2026 6:24 PM
Their leadership has been instrumental in shaping the company's technology, operations, business strategy, culture, and long-term growth trajectory, the company said
e4m Staff Jun 30, 2026 2:37 PM
For years, WhatsApp has enjoyed what every digital platform dreams of: unparalleled scale with more than 500 million users in India. Commerce, however, has remained elusive
Shantanu David Jun 25, 2026 8:39 AM
In a social media post entrepreneur Arnab Mitra writes that celebrations around Kunal Shah's rise at WhatsApp have overshadowed questions on data ownership, consent and regulatory oversight
e4m Staff Jun 23, 2026 1:26 PM
The capital will primarily fund the launch of 100 new SKUs across the 18-36 months age category by Q4 FY26
e4m Staff Jun 23, 2026 1:24 PM
Shah will take over from Will Cathcart who is exiting the platform after heading WhatsApp for 7 years
e4m Staff Jun 22, 2026 7:21 PM
Under the deal, Meta will acquire about a 20 per cent minority stake in CRED
e4m Staff Jun 22, 2026 7:14 PM
As AI reshapes brand discovery, Red Surtida explores why GEO is now a reputation discipline and what it means for brand reputation
Ritika Upmanyu Jun 22, 2026 2:19 PM
Cred founder Kunal Shah is expected to take on an operating role within the company
e4m Staff Jun 19, 2026 1:23 PM
Shveta Singh, Founder of Iridescent Lens and independent marketing consultant, explores how founder narratives are creating new pathways to credibility and reshaping the way brands build trust
Shveta Singh Jun 5, 2026 9:05 AM
Guest Column: Dr. Sandeep Goyal shares his take on the recently concluded Goafest 2026 - what worked and what could be improved
Sandeep Goyal May 25, 2026 8:27 AM
InCred Holdings generates almost its entire revenue and conducts its business activities primarily through the material subsidiary
From the endearing Zoozoos to Dravid losing his cool for Cred, we look at some of the memorable ad spots that have been synonymous with the IPL frenzy
Aryendra Khan Mar 28, 2026 9:56 AM
Founder of Gurugram-headquartered CommsCredible recognised for contributions to nation-building through work across culture, creativity and sports-led grassroots development
e4m Staff Mar 26, 2026 3:54 PM
Susan Credle will be honoured at the festival in June for her remarkable career in advertising
e4m Staff Mar 10, 2026 7:38 PM
Before joining Muthoot FinCorp, Arun Kumar B was with CreditAccess Grameen. Harjit Singh Takkar has previously worked with IndusInd Bank, Bandhan Bank, Yes Bank and ICICI Bank
e4m Staff Feb 25, 2026 12:58 PM
Jantzen Bridges has been appointed as Global President of Omnicom’s enterprise transformation consultancy named Credera
e4m Staff Jan 30, 2026 2:18 PM
According to Ravindra Sharma, Chief – Brand, Corporate Communication and CSR, SBI Life Insurance, while digital consumption is rising, TV continues to play a significant role
Sunidhi Vijay Jan 21, 2026 9:15 AM
Under this mandate, WRM will develop and implement a digital strategy to support SMFG India Credit’s online presence and customer engagement across the country
e4m Staff Dec 17, 2025 1:00 PM
TurboTax, Credit Karma, QuickBooks and Mailchimp to be integrated directly with ChatGPT as Intuit deepens its AI-driven platform strategy
e4m Staff Nov 19, 2025 11:09 AM
With audiences growing weary of over-produced campaigns and influencer fatigue, credibility has emerged as the true currency of creativity
Soumya Gawri Nov 10, 2025 9:37 AM
Ashish Tiwari, Chief Marketing Officer, Home Credit India, talks about the brand’s festive campaign, empowering families with accessible and stress-free financing & blending purpose with performance
Anushka Roy Choudhary Oct 14, 2025 1:31 PM
In this feature, we explore the professional journey and personal milestones of Aman Dhall, Founder, CommsCredible
Ritika Upmanyu Jul 28, 2025 5:34 PM
The film featuring Shreyas Iyer has been conceptualised by Irani Movietone
Campaign highlights the ‘ease and convenience’ of flexible financial solutions for home appliances
e4m Staff Apr 30, 2025 3:38 PM
Vivek Singh brings over 20 years of extensive experience in the financial services sector
e4m Staff Apr 10, 2025 12:32 PM
The company notified BSE that Kasturi, Chief Strategy Officer (Digital Business), tendered his resignation on February 28, 2025
The partnership will include a series of marketing campaigns featuring Shreyas Iyer
e4m Staff Feb 20, 2025 11:35 AM
As the number of celebrity endorsements keep rising, in an ever-competitive ad world, the question remains: What creates impact? The celeb or the content?
Aryan Khanna Jan 21, 2025 8:43 AM
The four digital ads under the banner "powering financial freedom" showcase real-life scenarios where timely financial support has transformed lives
e4m Staff Jan 20, 2025 5:53 PM
Susan Credle, Global Chair of FCB speaks about her new role, the agency’s leadership in India and more from Cannes Lions 2024
Neeta Nair Jun 20, 2024 10:43 AM
The ad has been written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi with Moonshot as the agency
e4m Staff Apr 12, 2024 3:21 PM
Leander Paes’s act in the CRED UPI act was praised by a host of sports stars, including Andre Agassi
e4m Staff Mar 25, 2024 4:00 AM
Aman Dhall, the Founder of CommsCredible, will lead ‘Gurgaon InCredibles’ team
Andrés Ordóñez succeeds Susan Credle who will now serve as a creative advisor for Interpublic Group of Cos
e4m Staff Feb 10, 2024 8:18 AM
Susan Credle will continue to serve as Chair of global integrated creative network FCB through the remainder of 2024
e4m Staff Feb 6, 2024 11:02 AM
Charandeep Singh, Chief Marketing Officer of TVS Credit, shared his insights at e4m POI Summit at Chennai
Kanchan Srivastava Jan 25, 2024 1:12 PM
We take a look at the evergreen Anil Kapoor’s endorsement list from Google India to Spotify to Cred and many more
Tanzila Shaikh Dec 25, 2023 9:14 AM
The company has appointed The Unlock Company to carry out the identity change strategy and creative communication
e4m Staff Sep 15, 2023 12:19 PM
Actress features in film for launch of RuPay Credit Card on UPI
exchange4media Staff Aug 1, 2023 5:43 PM
CA Grameen’s current Managing Director & CEO Udaya Kumar Hebbar will continue to lead as the Managing Director
exchange4media Staff Jul 25, 2023 2:53 PM
Ashish Tiwari, CMO, Home Credit India, talks about his vision for the brand, challenges and approaches for the BNPL sector, marketing roadmap for the year ahead and more
Ritika Raj May 9, 2023 8:50 AM
As recession and new RBI norms bring uncertainties for the Buy-Now-Pay-Later industry, experts discuss what could change in terms of marketing and how the sector can make best use of advertising tools
Nilanjana Basu Feb 13, 2023 8:53 AM
Before joining Credit Fair, Agarwal founded an SME-focused NBFC, SSA Finserv in 2019 and served as MD & CEO
exchange4media Staff Jan 30, 2023 2:02 PM