White Rivers Media wins digital mandate for SMFG India Credit
Under this mandate, WRM will develop and implement a digital strategy to support SMFG India Credit’s online presence and customer engagement across the country
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Published: Dec 17, 2025 1:00 PM | 1 min read
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White Rivers Media (WRM) has been appointed by SMFG India Credit, a non-banking financial company (NBFC) and subsidiary of Sumitomo Mitsui Financial Group (SMFG) to spearhead its digital transformation journey.
Under this mandate, WRM will design and execute a comprehensive digital strategy aimed at strengthening SMFG India Credit’s online presence and enhancing customer engagement across the country, with a strong focus on empowering underserved segments. WRM brings extensive expertise across social media strategy, integrated digital campaigns, and content creation.
“WRM’s deep understanding of trends and audience behaviour will ensure that SMFG India Credit’s voice is amplified effectively, connecting with customers in a meaningful way,” said Shrenik Gandhi, Co-founder and Chief Executive Officer of White Rivers Media.
As part of this collaboration, WRM will focus on expanding SMFG India Credit’s digital footprint by participating in cultural conversations, driving engagement-led narratives, and delivering content that resonates deeply with diverse audience segments across the country.
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