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RBI brings influencers under marketing rules, bars NBFC staffers from taking incentives

RBI Enforces New Rules on Influencer Marketing and NBFC Incentives?blur=25

As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products

e4m Staff Jun 16, 2026 12:15 PM

Sricheta Das Takes Charge as Head of Marketing at Branch International

Sricheta Das joins Branch International to lead marketing in India?blur=25

She has previously held leadership roles at organisations including Bajaj Finance and KreditBee

e4m Staff Jan 30, 2026 3:53 PM

CARS24 elevates Divanshu Saxena as CBO for financial services business LOANS24

Divanshu Saxena elevated as CBO of LOANS24 at CARS24?blur=25

Divanshu currently heads the consumer financing business for LOANS24

e4m Staff Dec 22, 2025 3:27 PM

White Rivers Media wins digital mandate for SMFG India Credit

SMFG India Credit x WRM?blur=25

Under this mandate, WRM will develop and implement a digital strategy to support SMFG India Credit’s online presence and customer engagement across the country

e4m Staff Dec 17, 2025 1:00 PM