The agency will be marketing the brand via aggressive programmatic digital campaigns, coupled with Radio and OOH

exchange4media Staff 1 week ago

The TVC, curated and conceptualised by Ogilvy, does kickstart the frenzy but fails in parts, say industry experts

Noel Dsouza 14-May-2019

Papa CJ and White Rivers Media co-conceptualise a pro-voting, witty campaign with a series of videos urging people to vote

exchange4media Staff 23-April-2019

Guest Column: Shrenik Gandhi, Co-Founder & CEO, White Rivers Media explains how the hashtag has changed the way we communicate in the digital age and how it can be effectively used

Shrenik Gandhi 20-March-2019

The campaign has already hit 20 million views on social media in 2 weeks and is rearing to go forward

exchange4media Staff 22-February-2019

Year 2019 will be a crucial year for Red Chillies Entertainment as its movie Badla, starring Amitabh Bachchan, is slated to release this year

exchange4media Staff 08-January-2019

The e-book is a year-end review of how the digital industry evolved last year

exchange4media Staff 04-January-2019

Chillout: The CEO and Co- Founder of White Rivers Media is a foodie and loves long walks, unplanned vacations and music

Venkata Susmita Biswas 27-October-2018

On YouTube, the zero branding ad has crossed over 4,675,023 views and counting

Misbaah Mansuri 12-October-2018

PharmEasy's catchy ad by Mullen Lintas shows customers dancing to the song realising the ease of ordering with a healthy dose of saving on every order

Misbaah Mansuri 05-October-2018

The account will be managed by White Rivers Media’s head office in Mumbai

exchange4media Staff 30-August-2018

Launches an e-book, ‘Everything a marketer needs to know about Hashtags’ as a give back to the industry

exchange4media Staff 14-August-2018

The mandate includes providing integrated strategies and solutions in the digital sphere to further enhance the visibility of the brand in online space

exchange4media Staff 23-July-2018

The brand released heart-melting TVCs with two special stories that were shared by a mother and a grandmother each

Misbaah Mansuri 09-July-2018

White Rivers Media has been entrusted with the task of structuring the digital brand strategy, curating content marketing ideas and managing end-to-end digital and creative execution for the brand for the online and offline audience.

exchange4media Staff 04-July-2018

Founder, Creative Director, Cartwheel Creative Consultancy on Kotak Mahindra Bank's latest ad promoting the brand’s digital bank service 811

Misbaah Mansuri 02-July-2018

The agency has worked across a range of industries and verticals, including brands like OnePlus, Viacom18, TATA Cliq, Zivame amongst others

exchange4media Staff 02-May-2018

In an interaction with exchange4media, Shrenik Gandhi, CEO and Co-founder of White Rivers Media spoke to us about how digital marketing can create brand loyalty and what makes them different from other firms

Dolly Mahayan 26-December-2017

Today on World Social Media Day, industry experts tell us what has changed in the social media space over the last one year and what can be expected to strike big in the near future

Misbaah Mansuri 30-June-2017