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OOH players discuss technological advancements in OOH sector and how these help strengthen the medium with the possibility of targeting audiences and measuring overall ad impact

Rasika Kiran Upasani Dec 29, 2021 9:10 AM

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The agency aims to curate and create insight-led digital communication for Reliance jewels that resonates with their target audience

exchange4media Staff Dec 14, 2021 2:50 PM

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This week, the brand launched 3 TVCs, all conceptualized and produced in-house by White Rivers Media

exchange4media Staff Aug 21, 2021 1:33 PM

Darrell Fernandes & Shruti Deora?blur=25

Bhushan Kadam, Lizandra Pinto, Megha Marwah, Adarsh Loyal, Adrine D’mello, Tanish Shah, and Prakhar Srivastava are also elevated to leadership roles at the agency

exchange4media Staff Aug 11, 2021 3:19 PM

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The agency will curate digital strategies for the brand to promote and elevate user experience in AIoT

exchange4media Staff May 26, 2021 12:02 PM

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This 300-seater office includes multiple open spaces for ideas to flow freely, and striking thinkpods for thoughts to cultivate

exchange4media Staff Jan 19, 2021 12:52 PM

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Mundra has worked with Dentsu Webchutney, Jack in the Box Worldwide, Ogilvy, Isobar, prior to this

exchange4media Staff Jan 5, 2021 2:34 PM

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Quirky videos published by popular Indian content creators, all of whom spoke candidly about a growing problem they face every day: charging anxiety

exchange4media Staff Sep 14, 2020 12:45 PM

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The agency has been tasked with creating buzz around the tabloid's online edition with the #MadeInMumbai campaign

exchange4media Staff Aug 25, 2020 11:16 AM

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The new publication by India’s Top Marketers & Entrepreneurs, delves into the industry learnings through the times of COVID

exchange4media Staff Aug 17, 2020 1:03 PM

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The fantasy football platform has also appointed White Rivers Media as its digital creative agency

exchange4media Staff May 25, 2020 12:32 PM

WHite Rivers Media and Times Network?blur=25

The agency will curate social, creative and digital strategies for Movies Now, MN+, MNX and Romedy Now

exchange4media Staff Jan 22, 2020 11:42 AM

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‘How digital changed in 365 ways, in 365 days’ showcases national & international trends of the digital world across 2019

exchange4media Staff Jan 2, 2020 5:33 PM

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Experts believe that while certain players will be affected by the launch of Disney+ in India, the platform will draw a mainly premium audience

Sonam Saini Nov 20, 2019 8:32 AM

Balaji?blur=25

They have forged a deal with marketing campaigns for Jabariya Jodi, Judgementall Hai Kya and Dream Girl

exchange4media Staff Sep 16, 2019 2:21 PM

WRM?blur=25

To mark the occasion WRM also released a free eBook titled Festive Marketing in 2019: The Ultimate Checklist

exchange4media Staff Aug 7, 2019 4:20 PM

O Line O White Rivers Media?blur=25

The agency will be marketing the brand via aggressive programmatic digital campaigns, coupled with Radio and OOH

exchange4media Staff Jun 11, 2019 5:36 PM

CWC Ad Review?blur=25

The TVC, curated and conceptualised by Ogilvy, does kickstart the frenzy but fails in parts, say industry experts

Noel Dsouza May 14, 2019 9:28 AM