White Rivers Media bags digital marketing mandate for cosmetic brand Cosnature in India
The account will be handled out of the agency’s head office in Mumbai
White Rivers Media has won the social creative and digital mandate for Germany-based cosmetic brand Cosnature, following a multi-agency pitch.
Within the scope of this mandate, White Rivers Media will curate digital strategies for Cosnature’s pan India launch and operations. The account will be handled out of the agency’s head office in Mumbai.
Commenting upon the association, Nicolas Camci, Director, Cosnature, India, said: “Cosnature carries a worldwide reputation of all-natural, high-performance cosmetics that are ‘Made in Germany’. Our intentions to land a strong footing in the Indian market critically requires an equally strong data-backed digital marketing strategy. White Rivers Media understands our product and marketing philosophies. Together with its creative and technological capabilities, we are optimistic about the brand’s success in India.”
Kabir Arora, Chairman, Cosnature (India) said: “A steady growth in India’s natural and organic cosmetics market, and the heightened environmental awareness among the population has our attention. We are here to win our consumers with a promise of certified products. White Rivers Media has deciphered an optimised digital plan, which complements our vision for the brand in the country.”
Shrenik Gandhi, Chief Executive Officer & Co-founder, White Rivers Media added, “We are excited to work with Cosnature as it will be one-of-its-kind proposition for young Indian consumers. The brand has a prodigious reputation globally in terms of both its products and marketing philosophies. Parallel to that, we shall curate strategies that leverage precision targeting & communication to discover, capture, and engage audiences in India, and then convert them into brand evangelists.”
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