White Rivers Media wins digital marketing mandate for Mid-Day’s online tabloid

The agency has been tasked with creating buzz around the tabloid's online edition with the #MadeInMumbai campaign

e4m by exchange4media Staff
Updated: Aug 25, 2020 11:16 AM

White Rivers Media, an independent, full-service digital creative agency established in 2012, has been announced as the social media, creative and digital marketing partner for the digital campaign of Mid-Day’s online tabloid. 

Mid-Day has now added yet another string to its bow by launching its interactive digital tabloid on mobile.  #MadeInMumbai captures the city’s pulse and paves way for a new wave of digital reporting.

Rachna Kanwar, COO Digital Media, Radio City and Mid-day said, “We are extremely proud to launch Mid-day digital tabloid, an industry-first initiative. Over the last 41 years, Mid-day has been a strong resonance of Mumbai City, with its engaging, reliable and credible content about the city at large. In the past 4 months of lockdown, we are proud to expand our reach to an audience of 10 crore readers consuming Mid-day and Gujarati Mid-day on their smartphones. The interactive digital tabloid is a perfect mix of technology and content layered with innovation to give the readers an engaging experience at an unbeatable price of ₹1 per day. We are happy to associate with White Rivers Media, who have helped us curate the campaign and create the right buzz on social media.”

Shrenik Gandhi, the Co-Founder and Chief Executive Officer of White Rivers Media said, “It gives us immense pleasure to be associated with a leading Mumbai Daily and promote progressive change. Mid-day’s campaign is an important step towards the evolution of print. So, to have the opportunity of being associated with the industry’s best and promote nationwide change keeps us thrilled.”

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