SPACES by Welspun collaborates with Kajal Agarwal for digital campaign

The campaign has been launched across platforms like Meta, YouTube, OTT services, CTV and programmatic channels

by e4m Staff
Published: Sep 26, 2024 4:38 PM | 1 min read

Welspun

SPACES, a home furnishing brand from the house of Welspun Living, has launched a digital campaign, starring Kajal Agarwal. The campaign, launching across platforms like Meta, YouTube, OTT services, CTV and programmatic channels, blends style and comfort to transform homes into an extension of every homeowner’s personality, stated the company in a press release.

This campaign, further amplified by influencer activations, marks a significant shift towards a purely digital marketing strategy. Featuring a series of reels and Digital Video Commercials (DVCs), the campaign perfectly represents the brand's values of elegance, quality, comfort and a deep connection to home.

Pradnya Popade - Head of Marketing at Welspun Global Brands

"At SPACES, we believe elegance and comfort turn a house into a home. Our campaign with Kajal Agarwal perfectly showcases our products, which are designed to create cozy, happy spaces. This digital campaign speaks to home décor enthusiasts who want their homes to reflect their personal style, without compromising on quality, comfort, or flair. It's about making every home a true reflection of individuality and warmth."

Yash Kulshresth, Chief Creative Officer at ^ atom network:

“In this campaign, we are romancing the product and creating slice-of-life moments to influence the viewers to give attention to details and aesthetics regarding their bedrooms and more. We're excited to have a charming ambassador like Kajal who exudes what we believe in”