The key communication of the campaign revolves around how women should embrace their true selves

exchange4media Staff Jan 21, 2020 10:39 AM

The two collaborated to provide a great platform for local talent to showcase their creativity, passion for the local culture and desire to express themselves with digital art

exchange4media Staff Jan 20, 2020 3:43 PM

Conceptualised by FoxyMoron, the campaign has reached over 2 million users so far

exchange4media Staff Jan 19, 2020 10:00 AM

The week-long campaign aims to take customers back to school and refresh what they might have forgotten about Road Safety

exchange4media Staff Jan 18, 2020 4:00 PM

Two of the five ads in the series are already live, and the rest are scheduled in the coming week

exchange4media Staff Jan 18, 2020 7:57 AM

For every candid smile picture captured and shared by consumers, Happydent will contribute Rs 10 towards the education of kids at Smile Foundation

exchange4media Staff Jan 13, 2020 6:18 PM

Conceptualised by McCann, the campaign will be rolled out across Facebook, Twitter, Instagram and YouTube

exchange4media Staff Jan 11, 2020 10:14 AM

The Challenge broke all records on the app and saw over 5.4 billion views and over 1,00,000 user-generated videos over a four-day period

exchange4media Staff Dec 28, 2019 4:05 PM

IDFC's campaign, conceptualised by TBWA, features two digital videos targetting two different sets of audience

exchange4media Staff Dec 16, 2019 4:47 PM

The cement brand has used, for the first time, an audio-visual commercial campaign for the heritage brand Samrat

exchange4media Staff Dec 14, 2019 8:07 AM

The new campaign is part of Mentos’ global brand proposition 'Who says no to Mentos' and will be active in India during November and December 2019

exchange4media Staff Nov 24, 2019 10:00 AM

The campaign rolled out on digital platforms Facebook and Instagram to spread awareness on men’s issues. It was conceived and executed by the brand’s integrated advertising agency Brave New World

exchange4media Staff Nov 20, 2019 3:38 PM

The campaign has been conceptualised by Leo Burnett and features celebrity couple Shakti Arora and Neha Saxena

exchange4media Staff Nov 19, 2019 4:17 PM

The campaign aims to empower women, to help them move beyond soft talk and bring out the real conversation of leadership to the table

exchange4media Staff Nov 10, 2019 10:00 AM

Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance said the organ donation campaign will focus on creating awareness and breaking myths around it

Misbaah Mansuri Nov 6, 2019 8:10 AM

This OOH and digital media campaign will capture the live journey undertaken by a life-size billboard with the brand’s striding man logo exploring unchartered terrains and exotic locations in India

exchange4media Staff Oct 31, 2019 3:11 PM

Targeted towards the contemporary young millennial, the campaign highlights an eclectic fashion with mix and match as the theme. It advocates the idea of wear what you like and how you like it.

exchange4media Staff Oct 26, 2019 2:20 PM

The digital campaign features Bollywood star Katrina Kaif along with regional brand ambassadors, Wamiqa Gabbi, Kinjal Rajpriya, Pooja Sawant and Ritabhari Chakraborty for other key markets

exchange4media Staff Oct 26, 2019 9:27 AM

The campaign will be rolled out across TV, Digital & OOH media in nine languages - Hindi, Marathi, Gujarati, Telugu, Tamil, Kannada, Punjabi, Odiya and Bengali

exchange4media Staff Oct 21, 2019 11:28 AM

Joining the campaign, Bollywood celebrities Vidyut Jamwal and Bhumi Pednekar encouraged people to make a healthy start and participate in the movement

exchange4media Staff Oct 21, 2019 11:19 AM