Ajay Kakar, CMO of Aditya Birla Capital, tells us about their interactive Facebook campaign #InteractWithTheFuture, the brand's marketing strategy and the new corporate tax rate

Noel Dsouza Oct 4, 2019 8:41 AM

The digital campaign was an integrated agency effort by Havas Creative, influencia, Mediacom and Adfactors PR

exchange4media Staff Sep 11, 2019 2:48 PM

The series of digital films will be available on YouTube, Facebook, and Instagram

exchange4media Staff Aug 31, 2019 8:54 AM

The 'Pudin Hara Banke' song is sung by famous band Faridkot and the film has already garnered more than 6 million views

exchange4media Staff Aug 27, 2019 9:01 AM

The campaign will be seen across social media platforms and outdoor locations in B-30 cities

exchange4media Staff Aug 20, 2019 4:46 PM

The digital film – Love, Not labels, shatters stigmas around old age by urging people to re-evaluate their perception of ageing

exchange4media Staff Jul 7, 2019 10:00 AM

Nayer, CMO, Group Corporate Brand, Mahindra & Mahindra, on how the #NurtureYourCuriosity campaign is integrated with a curiosity test to keep consumers engaged

Noel Dsouza Jul 4, 2019 8:24 AM

The ad campaign will be promoted on video platforms like Facebook, Google Display, YouTube and Instagram

exchange4media Staff Jun 22, 2019 4:00 PM

The campaign is being executed via contests on various social media platforms such as Facebook, Instagram, Twitter, LinkedIn and YouTube through a series of interesting customer engagement activities

exchange4media Staff Jun 17, 2019 6:43 PM

The campaign aims to engage with cricket enthusiasts of India and understand their favourite spot while watching an ICC World Cup 2019 match

exchange4media Staff Jun 16, 2019 10:00 AM

The campaign will see renowned chefs such as Amrita Raichand, Saransh Goila, Shipra Khanna, Ajay Chopra and Meghna coming together to create innovative recipes using Alpenliebe Juzt Jelly

exchange4media Staff Jun 1, 2019 9:06 AM

Ramnani, Co-Founder, Director of Innovation & Technology, Togglehead, talks about the process and challenges they came across while revamping the website of Arena Animation

Noel Dsouza May 24, 2019 9:56 AM

Conceptualised by Grapes Digital, the month-long campaign started with teaser posts on April 22nd, followed by the hero video release on May 8th

exchange4media Staff May 22, 2019 5:05 PM

Over 600 Public Wi-Fi Spots managed by Quantifi to intensify the OTT platform’s brand visibility

exchange4media Staff May 13, 2019 2:49 PM

The campaign will see a splash of emailers and creatives specially conceptualized for social media platforms that showcase youngsters celebrating after voting for the first time

exchange4media Staff Apr 22, 2019 1:39 PM

Banerjee, Head of Digital Solutions & International Brands, Worldwide Media, The Times Group, shares insights on WWM, the leading brands they look after and future plans

Noel Dsouza Apr 9, 2019 8:55 AM

The film has been conceptualized by SUGAR’s in-house creative agency and directed by Bandstand Videos Pvt. Ltd

exchange4media Staff Mar 4, 2019 11:07 AM

#Unstereotype campaign has been created by Prime Focus Technologies. The film highlights the need to overcome prejudices and break down barriers of racial bias across the nation

exchange4media Staff Jan 28, 2019 1:56 PM

The campaign went live in mid-December 2018 with over 100 leading influencers sharing their ‘substance selfies’ and campaign messaging,

exchange4media Staff Jan 8, 2019 3:56 PM

The very first interactive digital campaign in the real estate space, #AWonderfulWorld allows users to engage with the actual content of the videos

exchange4media Staff Jan 7, 2019 3:05 PM