The new campaign is part of Mentos’ global brand proposition 'Who says no to Mentos' and will be active in India during November and December 2019

exchange4media Staff Nov 24, 2019 10:00 AM

The campaign rolled out on digital platforms Facebook and Instagram to spread awareness on men’s issues. It was conceived and executed by the brand’s integrated advertising agency Brave New World

exchange4media Staff Nov 20, 2019 3:38 PM

The campaign has been conceptualised by Leo Burnett and features celebrity couple Shakti Arora and Neha Saxena

exchange4media Staff Nov 19, 2019 4:17 PM

The campaign aims to empower women, to help them move beyond soft talk and bring out the real conversation of leadership to the table

exchange4media Staff Nov 10, 2019 10:00 AM

Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance said the organ donation campaign will focus on creating awareness and breaking myths around it

Misbaah Mansuri Nov 6, 2019 8:10 AM

This OOH and digital media campaign will capture the live journey undertaken by a life-size billboard with the brand’s striding man logo exploring unchartered terrains and exotic locations in India

exchange4media Staff Oct 31, 2019 3:11 PM

Targeted towards the contemporary young millennial, the campaign highlights an eclectic fashion with mix and match as the theme. It advocates the idea of wear what you like and how you like it.

exchange4media Staff Oct 26, 2019 2:20 PM

The digital campaign features Bollywood star Katrina Kaif along with regional brand ambassadors, Wamiqa Gabbi, Kinjal Rajpriya, Pooja Sawant and Ritabhari Chakraborty for other key markets

exchange4media Staff Oct 26, 2019 9:27 AM

The campaign will be rolled out across TV, Digital & OOH media in nine languages - Hindi, Marathi, Gujarati, Telugu, Tamil, Kannada, Punjabi, Odiya and Bengali

exchange4media Staff Oct 21, 2019 11:28 AM

Joining the campaign, Bollywood celebrities Vidyut Jamwal and Bhumi Pednekar encouraged people to make a healthy start and participate in the movement

exchange4media Staff Oct 21, 2019 11:19 AM

The film by Schbang highlights Air Buddy's ability to provide 'sweat-free' cooking without disturbing the gas flames of the stove

exchange4media Staff Oct 20, 2019 10:00 AM

The campaign was launched in May this year in collaboration with India’s leading chefs to curate exclusive recipes using Alpenliebe Juzt Jelly as an active ingredient

exchange4media Staff Oct 18, 2019 6:20 PM

Ajay Kakar, CMO of Aditya Birla Capital, tells us about their interactive Facebook campaign #InteractWithTheFuture, the brand's marketing strategy and the new corporate tax rate

Noel Dsouza Oct 4, 2019 8:41 AM

The digital campaign was an integrated agency effort by Havas Creative, influencia, Mediacom and Adfactors PR

exchange4media Staff Sep 11, 2019 2:48 PM

The series of digital films will be available on YouTube, Facebook, and Instagram

exchange4media Staff Aug 31, 2019 8:54 AM

The 'Pudin Hara Banke' song is sung by famous band Faridkot and the film has already garnered more than 6 million views

exchange4media Staff Aug 27, 2019 9:01 AM

The campaign will be seen across social media platforms and outdoor locations in B-30 cities

exchange4media Staff Aug 20, 2019 4:46 PM

The digital film – Love, Not labels, shatters stigmas around old age by urging people to re-evaluate their perception of ageing

exchange4media Staff Jul 7, 2019 10:00 AM

Nayer, CMO, Group Corporate Brand, Mahindra & Mahindra, on how the #NurtureYourCuriosity campaign is integrated with a curiosity test to keep consumers engaged

Noel Dsouza Jul 4, 2019 8:24 AM

The ad campaign will be promoted on video platforms like Facebook, Google Display, YouTube and Instagram

exchange4media Staff Jun 22, 2019 4:00 PM