Thermocool rolls out Navratri digital campaign at railway stations train

Thermocool Home Appliances has launched a digital campaign during the highly auspicious festival of Navratri, over 9 days, across key high-footfall transit railway stations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, as well as the Delhi-Katra Vande Bharat Express, according to a press release.

The campaign is being prominently displayed on digital screens at prominent railway stations, including the Delhi-Katra Vande Bharat Express. Inside the train, the campaign can be seen through digital display screens and infotainment systems installed in the train for passenger viewing. Moreover, the campaign has been prominently placed across high-visibility outdoor and digital displays at major locations such as Katra, Anand Vihar, Gorakhpur, Prayagraj, and Moradabad metro and railway stations.

Speaking on the initiative, Tanuj Gupta, Director of Sales & Marketing, Thermocool Home Appliances, said, “This campaign is an effort to go beyond just visibility and create something more meaningful. While people celebrate Navratri in a very devoted and fervent manner, not everyone is aware of the importance and story of each of these nine days of Navratri. Through this initiative, we want to spread awareness among people in a simple and engaging manner. By doing so at railway stations and trains, we can reach a large number of people during their daily routine and celebrate our culture at the same time."

Thermocool is using cultural storytelling and high-footfall transit media to reach more consumers and build a stronger emotional connection with consumers. The campaign is using high-footfall mobility touchpoints such as railway platforms, station concourses, and train screens to reach its target audience and maximize repeat engagement.