navratri

Thermocool rolls out Navratri digital campaign at railway stations train

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The campaign is being prominently displayed on digital screens at prominent railway stations, including the Delhi-Katra Vande Bharat Express

e4m Staff Mar 22, 2026 6:00 PM

Festive season spots: Durga Puja, Navratri campaigns look at building emotional connect

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Our pick of ads that caught our eye for blending traditional rituals with modern ways of celebrating

e4m Staff Sep 27, 2025 8:56 AM

McDonald's India brings colour-changing Coca-Cola cups for Navratri celebrations

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The limited-edition collection includes six striking cups that transform when filled with a chilled Coca-Cola or other cold beverages

e4m Staff Sep 23, 2025 4:08 PM

The Festive Push: How policy shifts and influencers are driving big-ticket purchases

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With Dhanteras and Diwali around the corner, luxury purchases are surging—and in smaller cities, influencers now drive trust more than reviews, shaping choices from gold to gadgets

Shalinee Mishra Sep 15, 2025 9:13 AM

Navratri sparks surge in print ads for power brands

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However, while market leaders have managed to put up a good show, the advertising landscape during Navratri has been challenging for many English and regional newspapers, say industry leaders

Kanchan Srivastava Oct 7, 2024 9:15 AM

The elusive Falguni Pathak makes an 'appearance' on Navratri for Swiggy Instamart

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The iconic Garba singer who is synonymous with Navratri festivities will feature on Swiggy Instamart app, teaching Garba hooksteps to users

e4m Staff Oct 4, 2024 1:40 PM

Finolex Pipes’ Durga Pujo & Navratri film is about adopting girl child

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The film is crafted by Campen Factory and directed by Ripunjoy B'yum

e4m Staff Oct 5, 2023 12:41 PM

Festive marketing offensive: Should brands stay away from religion?

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Brands need to be extra careful when they pick a purpose and shouldn’t be afraid to course correct if found amidst a controversy, feels industry

Mansi Sharma Oct 25, 2021 8:52 AM

Elegant Steel & FCB pay tribute to feminine strength in new Durga Puja film

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The campaign lays bare the society's hypocrisy of celebrating 'Nari Shakti' for the nine days of Navratri while tearing down women for the rest of the year

exchange4media Staff Oct 14, 2021 10:38 AM

ShareChat has become an integral part of every B2C campaign for Bharat: Satyajit Deb Roy

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Satyajit Deb Roy, Director - Sales, ShareChat, on driving traffic from not just Tier 2 & 3 markets but also making a mark in Tier 1 cities

exchange4media Staff Nov 2, 2020 9:03 AM

BIG Ganga brings first and only dandiya-based Navratri show in Bhojpuri

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With a promising line-up of biggest superstars like Pradeep Pandey, Chintu, Kajal Yadav as leading faces, the show Ding Dong Dandiya aims to be a gala dandiya nights on television

exchange4media Staff Oct 15, 2020 3:08 PM

SpotlampE collaborates with Shreya Ghoshal for Navratri

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The channel has launched a song titled ‘Jab Jab Navratre Aave’ sung by the singer as an ode to Devi Maa

exchange4media Staff Oct 15, 2020 11:14 AM

Cornitos launches 'No onion, No garlic' flavours ahead of Navratri

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The range comes in three flavours- Sizzlin Jalapeno, Cheese and Herbs and Tomato Mexicana

exchange4media Staff Mar 19, 2020 10:00 PM