Impact Digital Influencer Awards 2024: Orry is Social Media Disruptor of the Year

The Impact Digital Influencer Awards 2024 on March 11 honoured the companies, organisations, and individuals responsible for outstanding influencer-driven content. The fourth edition of the awards was held in Mumbai in presence of business leaders, experts and influencers. The big award of the night was given to internet sensation Orry, who was awarded the 'Social Media Disruptor of the Year'.

The prestigious awards highlighted the creativity, innovation, and impact of influencers and brands in shaping online engagement and audience interactions in the digital era. At the awards night, companies, organisations and individuals who have harnessed the power of digital influence to create impactful, engaging, and innovative content, were honoured and celebrated.

The big awards of the night were bagged by Bisleri International Pvt Ltd, White Rivers Media and DOT Media. While Bisleri International Pvt Ltd was named the ‘Brand of the Year’, White Rivers Media was adjudged ‘Agency of The Year’,  DOT Media walked away with the ‘Best Influencer Marketing Agency’ honour and the 'Creative Agency of The Year' title was bagged by Togglehead.

Whether it's a viral campaign, a thought-provoking initiative, or a trendsetting content creator, the award showcases the dynamic power of influencers in shaping public discourse and driving engagement. Among the other key winners were Nestle India, Chatterbox Technologies Limited, GroupM, Entertainment Network (India) Limited, Wavemaker, Policybazaar, among others.

Talking about the metal tally, Bisleri International Pvt Ltd bagged a total of 17 metals across categories including 11 golds, 3 silvers and 3 bronze metals. The other top winners that won the most metals include Nestle India with 13 metals including 7 golds, 5 silver metals and 1 bronze metals across categories, Togglehead Digital Pvt. Ltd. won a total of 14 metals including 8 golds, 3 silvers and 3 bronze metals across categories, Wavemaker took home 10 metals including 4 golds, 2 silvers and 4 bronze metals.

Also, Policybazaar won 5 metals which included 2 golds, 2 silver and 1 bronze metals, Entertainment Network (India) Limited bagged 13 metals including 2 golds, 1 silver metal and 10 bronze metals across categories.

From social media campaigns to brand collaborations, the Impact Digital Influencer Awards highlights and rewards excellence in digital storytelling, community building, and marketing effectiveness. As influencer marketing continues to shape consumer behaviour and brand storytelling, these awards recognise those who set new benchmarks in creativity, authenticity, and audience engagement.

The Grand Jury assessed nominees based on originality, audience engagement, campaign effectiveness, and overall contribution to the digital marketing landscape. This year, the Grand Jury of the Impact Digital Influencer Awards 2024 was chaired by Geetika Mehta, Managing Director, Nivea India. The other jury members included prominent names and distinguished leaders from the advertising and marketing world.

Here’s the complete list of winners: