Bisleri’s FY24 ad spends go up to Rs 100 crore

This is almost 60% higher than Rs 63.2 crore it spent on advertising in FY23

by e4m Staff
Published: Jan 9, 2025 9:47 AM | 1 min read

Packaged drinking water brand Bisleri spent more than Rs 100 crore on advertising in 2023-24. This was almost 60% higher than Rs 63.2 crore it spent on advertising in FY23.

In its latest financial statements, the total income for the brand amounted to Rs 2,814 crore, marking an increase of 18.3% from Rs 2,378 crore from the preceding fiscal. Out of this, the revenue from operations stood at Rs 2689.6 crore for the year and other income was at Rs 124.3 crore.

Bisleri clocked in an increase of 82.6% in total profit, growing from Rs 173.3 crore in FY23 to Rs 316.9 crore in FY24.

During 2023-24, the brand aggressively marketed their brand via sports and celebrity collaborations. In March 2023, the company signed a three-year deal to be their Official Hydration Partner in the IPL.

Around the same time, Bisleri also partnered with a Gulf Company called Naseer Abdulla Lootah Group to strengthen their brand’s presence in the UAE, across Dubai, Sharjah and Abu Dhabi. They also partnered with Ultimate Table Tennis League as their hydration partner and inked a deal for two years. The partnership was part of the brand’s #CarryYourGame campaign.

In 2023, Bisleri also collaborated with Deepika Padukone and later in 2024 with Aditya Roy Kapur as brand ambassadors. In the past, they have roped in Dulquer Salman, Ishaan Khatter, Palak Tiwari and Dino Mores for specific campaigns as well.