Piyush Pandey, Worldwide Chief Creative Officer and Executive Chairman, Ogilvy & Mather, says it is the width of the work done by the agency across categories that has helped O&M ace at the awards

Misbaah Mansuri Jan 23, 2020 9:19 AM

As twitterati posted memes around fake Bisleri bottles, the brand re-launched its ‘Har paani ki bottle Bisleri nahi hoti’ campaign in a stronger way

Dolly Mahayan Sep 6, 2019 8:59 AM

While the Bisleri campaign was conceptualised by 82.5 Communications, the Netflix one was by The Script Room

exchange4media Staff May 20, 2019 6:33 PM

The Pitch CMO Summit and Awards will take place on March 7 at ITC Maratha in Mumbai

exchange4media Staff Feb 28, 2019 8:58 AM

Wavemaker South Asia CEO talks about the strategy that led to bagging big accounts including Bisleri, Mondelez, Mother Dairy to name a few as the agency completes one year.

Naziya Alvi Rahman Nov 12, 2018 8:37 AM

The ad is sung by Mika Singh and also features an act by Bollywood artiste Akhilendra Mishra

exchange4media Staff Apr 18, 2018 12:45 PM

Wavemaker, the media, content, and technology agency from GroupM, created from the merger of Maxus and MEC, will manage the offline media communications buying and planning for the brand Bisleri Fonzo.

exchange4media Staff Mar 22, 2018 10:40 AM

The green theme of Hindustan Times Kala Ghoda Art Festival 2018 has got the associated brands experimenting through some rather interesting installations

Madhuwanti Saha Feb 10, 2018 9:38 AM

Heartfelt Republic Day campaigns by brands like LG, Bisleri and others beautifully capture the essence of patriotism, pride and historic significance

exchange4media Mumbai Bureau Jan 25, 2018 8:56 AM

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

Madhuwanti Saha Jan 19, 2018 8:50 AM

By January 2018 every Bisleri product, be that a 20-litre bubble-top or the 250ml bottle, will have a dual-language label

exchange4media Staff Dec 1, 2017 8:49 AM

Bisleri is investing Rs 50-60 lakh on introducing bottles with dual-language labels across the country

Venkata Susmita Biswas Aug 29, 2017 2:05 PM

While Gionee has come on board as title sponsor and the festival is powered by Budweiser, the total sponsorship value this year has grown nearly two-fold with inclusion of brands such as Fastrack, Mexitos, Ajio.com, Reliance Digital, Bisleri, Spraymint and Dot Shot

exchange4media Staff Jan 31, 2017 8:09 AM

In addition to the current portfolio comprising Bisleri, Vedica and Urzza, Soho Square, Mumbai will now also be working on Bisleri's new soft drinks, Spyci - the twisted cola, Limonata and two fruit flavored drinks - Fonzo and Pinacolada

exchange4media Staff Feb 18, 2016 12:20 PM

This win comes on the back of a multi-agency pitch. Apart from the fan portfolio, the agency will handle communication for kitchen & domestic appliances as well

exchange4media Staff Nov 12, 2013 7:37 AM

Nathani, Marketing Head India, Bisleri International has put in her papers. This is her last working week. Her next destination is not known

Priyanka Mehra Aug 8, 2013 7:44 AM

Nathani, Marketing Head India, Bisleri International has put in her papers. This is her last working week. Her next destination is not known

Priyanka Mehra Aug 7, 2013 5:55 PM

Radio is used as a frequency builder. The campaign is executed in 12-15 cities and has almost 200 spots in a day across towns

Saloni Surti Apr 26, 2013 6:42 PM

In a bid to target the youth and push the 500 ml bottle, Bisleri has refreshed the ‘Kiss to Drink' campaign and used digital innovation for the first time

Twishy Apr 11, 2013 8:19 PM

Marketers Rajeeb Dash, Madhumita Datta and Shraddha Nathani share what the outdoor industry needs to work on to win their trust in the long run

Priyanka Nair Apr 3, 2013 7:40 PM