Tushar Malhotra: Keeping Bisleri’s market position crystal clear

Tushar Malhotra, Director of Sales and Marketing at Bisleri International Ltd., was honored with ‘The CMO Sustainability Award’ at Laqshya Pitch Best CMO Awards 2025

by e4m Staff
Published: Mar 22, 2025 2:01 PM | 2 min read

At the Laqshya Pitch Best CMO Awards 2025, Tushar Malhotra, Director of Sales and Marketing at Bisleri International Ltd., was honored with ‘The CMO Sustainability Award’. The prestigious ceremony, held in Mumbai on March 21, was hosted by exchange4media, recognizing industry pioneers for their exceptional leadership, innovation, and ability to navigate the evolving marketing landscape. The event celebrated India’s top marketing professionals for their creativity, strategic vision, and significant impact on the industry over the past year.

Tushar Malhotra has been with Bisleri International since 2021, leading its sales and marketing efforts across multiple brand categories. With over 17 years of experience, he has played a key role in strengthening Bisleri’s brand presence, leveraging digital marketing, consumer insights, and innovative campaigns to enhance customer engagement. Prior to Bisleri, he held leadership positions at Pernod Ricard, BMW India and ITC, where he gained extensive expertise in brand strategy, customer marketing, and international business development.

Under his leadership, Bisleri has embraced innovative marketing strategies, focusing on making hydration an essential aspect of health and wellness. Tushar's efforts have been pivotal in reinforcing Bisleri's position as a trusted name in the beverage industry.

The Laqshya Pitch Best CMO Awards recognize marketing pioneers who push boundaries and set new benchmarks in the industry. With winners across 16 different categories, the event honored visionary leaders shaping the future of marketing with their transformative strategies and creative excellen