DOOH experts share their views on the rising trend of QR codes and how they can help in conceptualizing personalized content for consumers

Noel Dsouza Feb 22, 2021 8:31 AM

Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium

Noel Dsouza Jan 5, 2021 8:52 AM

Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year

Noel Dsouza Dec 22, 2020 9:05 AM

Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to OOH in the Unlock phase

Noel Dsouza Dec 21, 2020 8:26 AM

Bhandari will be taking ‘a sabbatical due to personal exigencies’

exchange4media Staff Nov 4, 2020 3:43 PM

DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven

Noel Dsouza Oct 28, 2020 8:23 AM

Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends

Noel Dsouza Oct 26, 2020 8:59 AM

Economic indicators for August and September indicate that the recovery of the Indian economy is underway

exchange4media Staff Oct 19, 2020 2:14 PM

Ahead of the festive season, OOH experts share their outlook for this year's market, and the brand categories that are showing interest

Noel Dsouza Oct 14, 2020 9:16 AM

Experts discuss OOH inventories and new avenues brands can explore to make themselves more visible in the current COVID environment

Noel Dsouza Sep 30, 2020 8:42 AM

OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario

Noel Dsouza Sep 28, 2020 8:35 AM

OOH players say the unlocking of the city coinciding with the festive season - the reopening of malls & traffic back on roads – are all driving the recovery

Noel Dsouza Aug 26, 2020 9:05 AM

OOH industry leaders share how brands can leverage from the combination of OOH & experiential marketing and the activations they curated during the lockdown

Noel Dsouza Aug 17, 2020 9:00 AM

The #S Campaign aims to create awareness about staying safe during COVID

exchange4media Staff Aug 14, 2020 12:27 PM

As per Laqshya Media Groups Exclusive Research about 136 districts, comprising 139,641 villages, likely to lead the economic revival process

exchange4media Staff Aug 3, 2020 2:32 PM

The campaign by Laqshya Media Group shows, if done right, the OOH medium can create an impact that will remembered for a long time

Noel Dsouza Jul 14, 2020 8:17 AM

OOH industry experts share insights on the revival of airport advertising and the sectors of brands interested in investing in this medium

Noel Dsouza Jun 29, 2020 8:18 AM

Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood

Noel Dsouza Jun 19, 2020 8:27 AM

Industry experts believe that although brands may be initially hesitant to advertise after a two-month lull, airport advertisements biz will surely bounce back

Noel Dsouza Jun 3, 2020 8:24 AM

OOH industry leaders spell out the potency of DOOH and how they think outdoor ad players should realign themselves in the new world order

Noel Dsouza May 18, 2020 8:43 AM