laqshya-media-group
ooh campaigns 2020?blur=25

Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium

Noel Dsouza Jan 5, 2021 8:52 AM

brands on ooh?blur=25

Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year

Noel Dsouza Dec 22, 2020 9:05 AM

ott on ooh?blur=25

Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to OOH in the Unlock phase

Noel Dsouza Dec 21, 2020 8:26 AM

naresh Bhandari?blur=25

Bhandari will be taking ‘a sabbatical due to personal exigencies’

exchange4media Staff Nov 4, 2020 3:43 PM

transit media dooh?blur=25

DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven

Noel Dsouza Oct 28, 2020 8:23 AM

OOH Spenders?blur=25

Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends

Noel Dsouza Oct 26, 2020 8:59 AM

Laqshya?blur=25

Economic indicators for August and September indicate that the recovery of the Indian economy is underway

exchange4media Staff Oct 19, 2020 2:14 PM

OOH Festive Outlook?blur=25

Ahead of the festive season, OOH experts share their outlook for this year's market, and the brand categories that are showing interest

Noel Dsouza Oct 14, 2020 9:16 AM

New OOH Inventories?blur=25

Experts discuss OOH inventories and new avenues brands can explore to make themselves more visible in the current COVID environment

Noel Dsouza Sep 30, 2020 8:42 AM

OOH Measurement System?blur=25

OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario

Noel Dsouza Sep 28, 2020 8:35 AM

Mumbai OOH growth post lockdown?blur=25

OOH players say the unlocking of the city coinciding with the festive season - the reopening of malls & traffic back on roads – are all driving the recovery

Noel Dsouza Aug 26, 2020 9:05 AM

Experiential Marketing and OOH?blur=25

OOH industry leaders share how brands can leverage from the combination of OOH & experiential marketing and the activations they curated during the lockdown

Noel Dsouza Aug 17, 2020 9:00 AM

Laqshya Media Group?blur=25

As per Laqshya Media Groups Exclusive Research about 136 districts, comprising 139,641 villages, likely to lead the economic revival process

exchange4media Staff Aug 3, 2020 2:32 PM

ZeeCampaign?blur=25

The campaign by Laqshya Media Group shows, if done right, the OOH medium can create an impact that will remembered for a long time

Noel Dsouza Jul 14, 2020 8:17 AM

Airport Advertising?blur=25

OOH industry experts share insights on the revival of airport advertising and the sectors of brands interested in investing in this medium

Noel Dsouza Jun 29, 2020 8:18 AM

Hyperlocal OOH Content?blur=25

Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood

Noel Dsouza Jun 19, 2020 8:27 AM

Airport Advertising?blur=25

Industry experts believe that although brands may be initially hesitant to advertise after a two-month lull, airport advertisements biz will surely bounce back

Noel Dsouza Jun 3, 2020 8:24 AM

DOOH COVID-19?blur=25

OOH industry leaders spell out the potency of DOOH and how they think outdoor ad players should realign themselves in the new world order

Noel Dsouza May 18, 2020 8:43 AM

OTT and OOH?blur=25

COVID-19 has affected the symbiotic dynamics of outdoor advertising and OTT platforms. But experts hope that OOH will make up for the lost time when human traffic increases post the lockdown

Noel Dsouza May 6, 2020 8:55 AM