The agency used its in-house proprietary tool ‘SHARP’ to give the campaign high visibility

exchange4media Staff Sep 3, 2019 1:42 PM

At the ninth edition of NEONS OOH Conference and Awards 2019 experts took centre stage to discuss issues prevailing in the OOH sector

exchange4media Staff Mar 9, 2019 10:59 AM

The advantages of transit advertising is that it can’t be turned off like a television, delivers a varied audience, offers flexibility of ad size and location, and has longer shelf life

Dolly Mahayan Mar 1, 2019 9:09 AM

The Delhi Metro network allows advertisers to get direct access to consumers given the eye level panels placed, higher dwell time & easy readability in a captive atmosphere

Dolly Mahayan Jan 8, 2019 8:55 AM

The Pitch CMO Summit was held in Bangalore on 4th July, 2018, where the best minds in the business discussed the theme- ‘I shop, therefore I am’

exchange4media Staff Jul 6, 2018 8:52 AM

The move is in line with the Groups’ ambition to emerge as a major player in the fast-growing digital marketing segment

exchange4media Staff Mar 6, 2018 1:52 PM

The CEO of Event Capital wins over his weekends by being a doting father to his kids and makes it a point to visit forests across India thrice a year to photograph wildlife

exchange4media Staff Oct 28, 2017 8:34 AM

The primary objective of the campaign was to gain maximum TG exposure and build high awareness about the channel and its offerings

exchange4media Staff Aug 3, 2017 4:52 PM

The new division will be under its live event IP Company, Event Capital.

exchange4media Staff May 9, 2017 2:47 PM

The Group had announced is foray into talent management with the signing of Indian Cricketer Suresh Raina in April

exchange4media Staff May 8, 2017 11:04 AM

Republic has taken the media group on board for its nationwide OOH media requirements for the next three years

Priyanka Mehra Apr 26, 2017 4:06 PM

This is an exclusive multi-year mandate for the group, effective this fiscal year

exchange4media Staff Apr 13, 2017 1:55 PM

As the year 2016 draws to a close, Atul Shrivastava, Group CEO of Laqshya Media Group shares key highlights and trends witnessed in the Out-of-home space this year

Atul Shrivastava Dec 29, 2016 8:04 AM

The sixth edition of exchange4media’s annual OOH Conference and Neons Awards culminated with the declaration of the winners of the coveted awards at a glittering ceremony in Gurgaon

exchange4media Staff Apr 1, 2016 10:15 PM

The monsoons have traditionally seen as a time when outdoor business slows down. To counter this, OOH agencies usually resort to discounted rates and special offers to entice customers. This year, however, it seems that business has been more stable as compared to recent years

Abhinn Shreshtha Jun 17, 2015 8:12 AM

At exchange4media’s OOH advertising awards NEONS 2015, Milestone Brandcom won both ‘Media Agency of the Year’ and ‘Creative Agency of the Year’ with a total tally of 3 Golds, 3 Silvers and 3 Bronze awards. Mother Dairy was named ‘Advertiser of the Year'

exchange4media Staff Mar 28, 2015 9:20 PM

The campaign was executed using 70,000 square feet of branding space in Delhi & Bangalore, with a media mix of large format billboards, mall facades, airport media and digital signages

exchange4media Staff Oct 11, 2014 10:54 AM

Nagesh has also been given the responsibility of heading strategy for the group as the Chief Strategy Officer. His last assignment was as CMO for bedbathmore.com

exchange4media Staff May 22, 2014 7:53 AM

Laqshya Solutions launches OOH campaigns for Flipkart, focusing on the introduction of new Flipkart helpline and the the shopping site's new mobile app

exchange4media Staff Apr 22, 2014 8:42 AM

The contractto build 1000 air-conditioned bus queue shelters in Dubaihas been extended for another 9 years from 2021 to 2030

exchange4media Staff Apr 14, 2014 2:56 PM