laqshya-media-group
e4m OOH 40 Under 40?blur=25

The newly introduced exchange4media OOH 40 Under 40 event will be held on March 12 at Taj Santacruz, Mumbai

exchange4media Staff Jan 23, 2020 2:20 PM

Alok Jalan?blur=25

The MD of Laqshya Media Group, Jalan shares insights on their recent campaigns, in-house measurement tool SHARP and predictions for 2020 in OOH

Noel Dsouza Jan 3, 2020 8:24 AM

Laqshya Media Unacademy?blur=25

The billboards have been erected in cities across the country including Delhi, Bengaluru, Kolkata, Pune, Hyderabad, Ahmedabad, Cochin, Jaipur, Indore, Kota, Lucknow, Patna and Bhubaneshwar

exchange4media Staff Dec 23, 2019 6:15 PM

Rajneesh Bahl?blur=25

Prior to this, Rajneesh served as Senior Vice President with MudraMax OOH, a division of DDB Mudra. In the new role, he will be leading the national business growth for Laqshya Solutions

exchange4media Staff Dec 9, 2019 5:38 PM

Laqshya?blur=25

OMI used its in-house proprietary tool ‘SHARP’ to arrive at the apt TG touchpoints that will help propagate the brand’s message

exchange4media Staff Nov 6, 2019 4:16 PM

Atul Srivastava, Group CEO, Laqshya Media?blur=25

SHARP, an AI empowered tool from Laqshya Media Group will help measure the effectiveness and media value of outdoor ad campaigns with supportive numeric data

Anjali Thakur Nov 1, 2019 7:30 AM

Event Capital?blur=25

Vora has 20 years of experience across various industry segments such as live entertainment, consumer products, management consulting and digital

exchange4media Staff Oct 24, 2019 3:02 PM

Tanishq?blur=25

The agency used its in-house proprietary tool ‘SHARP’ to give the campaign high visibility

exchange4media Staff Sep 3, 2019 1:42 PM

NEONS OOH Panel 1?blur=25

At the ninth edition of NEONS OOH Conference and Awards 2019 experts took centre stage to discuss issues prevailing in the OOH sector

exchange4media Staff Mar 9, 2019 10:59 AM

Transit Advertising?blur=25

The advantages of transit advertising is that it can’t be turned off like a television, delivers a varied audience, offers flexibility of ad size and location, and has longer shelf life

Dolly Mahayan Mar 1, 2019 9:09 AM

OOH?blur=25

The Delhi Metro network allows advertisers to get direct access to consumers given the eye level panels placed, higher dwell time & easy readability in a captive atmosphere

Dolly Mahayan Jan 8, 2019 8:55 AM

PItch CMO 2018 Bangalore?blur=25

The Pitch CMO Summit was held in Bangalore on 4th July, 2018, where the best minds in the business discussed the theme- ‘I shop, therefore I am’

exchange4media Staff Jul 6, 2018 8:52 AM

?blur=25

The move is in line with the Groups’ ambition to emerge as a major player in the fast-growing digital marketing segment

exchange4media Staff Mar 6, 2018 1:52 PM

?blur=25

The CEO of Event Capital wins over his weekends by being a doting father to his kids and makes it a point to visit forests across India thrice a year to photograph wildlife

exchange4media Staff Oct 28, 2017 8:34 AM

?blur=25

The primary objective of the campaign was to gain maximum TG exposure and build high awareness about the channel and its offerings

exchange4media Staff Aug 3, 2017 4:52 PM

?blur=25

The new division will be under its live event IP Company, Event Capital.

exchange4media Staff May 9, 2017 2:47 PM

Laqshya Media Group's Event Capital launches its Branded IPs and Content division?blur=25

The Group had announced is foray into talent management with the signing of Indian Cricketer Suresh Raina in April

exchange4media Staff May 8, 2017 11:04 AM

?blur=25

Republic has taken the media group on board for its nationwide OOH media requirements for the next three years

Priyanka Mehra Apr 26, 2017 4:06 PM

Laqshya Media Group signs on cricketer Suresh Raina as its first talent?blur=25

This is an exclusive multi-year mandate for the group, effective this fiscal year

exchange4media Staff Apr 13, 2017 1:55 PM

Guest Column: OOH sees short-term pain as sectors skew ad spends to digital, print & TV: Atul Shrivastava, Laqshya Media?blur=25

As the year 2016 draws to a close, Atul Shrivastava, Group CEO of Laqshya Media Group shares key highlights and trends witnessed in the Out-of-home space this year

Atul Shrivastava Dec 29, 2016 8:04 AM