laqshya-media-group
Industry experts on the growth and relevance of OOH this election despite the growing popularity of digital and social media
Anjali Thakur and Dolly Mahayan 12-March-2019
At the ninth edition of NEONS OOH Conference and Awards 2019 experts took centre stage to discuss issues prevailing in the OOH sector
exchange4media Staff 09-March-2019
The advantages of transit advertising is that it can’t be turned off like a television, delivers a varied audience, offers flexibility of ad size and location, and has longer shelf life
The Delhi Metro network allows advertisers to get direct access to consumers given the eye level panels placed, higher dwell time & easy readability in a captive atmosphere
The Pitch CMO Summit was held in Bangalore on 4th July, 2018, where the best minds in the business discussed the theme- ‘I shop, therefore I am’
exchange4media Staff 06-July-2018
The move is in line with the Groups’ ambition to emerge as a major player in the fast-growing digital marketing segment
exchange4media Staff 06-March-2018
e4mChillout: Swaroop Banerjee of Event Capital on his love for wildlife photography and black coffee
The CEO of Event Capital wins over his weekends by being a doting father to his kids and makes it a point to visit forests across India thrice a year to photograph wildlife
exchange4media Staff 28-October-2017
The primary objective of the campaign was to gain maximum TG exposure and build high awareness about the channel and its offerings
exchange4media Staff 03-August-2017
The new division will be under its live event IP Company, Event Capital.
exchange4media Staff 09-May-2017
The Group had announced is foray into talent management with the signing of Indian Cricketer Suresh Raina in April
exchange4media Staff 08-May-2017
Republic has taken the media group on board for its nationwide OOH media requirements for the next three years
This is an exclusive multi-year mandate for the group, effective this fiscal year
exchange4media Staff 13-April-2017
As the year 2016 draws to a close, Atul Shrivastava, Group CEO of Laqshya Media Group shares key highlights and trends witnessed in the Out-of-home space this year
Atul Shrivastava 29-December-2016
The sixth edition of exchange4media’s annual OOH Conference and Neons Awards culminated with the declaration of the winners of the coveted awards at a glittering ceremony in Gurgaon
exchange4media Staff 01-April-2016
The monsoons have traditionally seen as a time when outdoor business slows down. To counter this, OOH agencies usually resort to discounted rates and special offers to entice customers. This year, however, it seems that business has been more stable as compared to recent years
At exchange4media’s OOH advertising awards NEONS 2015, Milestone Brandcom won both ‘Media Agency of the Year’ and ‘Creative Agency of the Year’ with a total tally of 3 Golds, 3 Silvers and 3 Bronze awards. Mother Dairy was named ‘Advertiser of the Year'
exchange4media Staff 28-March-2015
The campaign was executed using 70,000 square feet of branding space in Delhi & Bangalore, with a media mix of large format billboards, mall facades, airport media and digital signages
exchange4media Staff 11-October-2014
Nagesh has also been given the responsibility of heading strategy for the group as the Chief Strategy Officer. His last assignment was as CMO for bedbathmore.com
exchange4media Staff 22-May-2014
Laqshya Solutions launches OOH campaigns for Flipkart, focusing on the introduction of new Flipkart helpline and the the shopping site's new mobile app
exchange4media Staff 22-April-2014
The contractto build 1000 air-conditioned bus queue shelters in Dubaihas been extended for another 9 years from 2021 to 2030
exchange4media Staff 14-April-2014
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