BharatPe partners with Laqshya Media Group to create awareness during ‘Unlock India 3.0’

The #S Campaign aims to create awareness about staying safe during COVID

e4m by exchange4media Staff
Updated: Aug 14, 2020 12:27 PM
BharatPe

Laqshya Media Group has conceptualised the #S Campaign in partnership with BharatPe to spread awareness on social distancing and the use of hand sanitisers. ‘#S’ stands for Staying Safe During COVID.

BharatPe’s outdoor campaign ‘Ek Bharat Ek QR’ promotes acceptance of contactless payments from all payments app through the BharatPe QR. BharatPe also offers easy collateral-free loans to help shop-owners get back in business even during COVID. As a part of this campaign, BharatPe wanted to create awareness about the importance of using hand sanitisers by being present at all the major markets and promoting the use of hand sanitisers through our Laqshya Media Group kiosks.

The campaign, carried out in Delhi/NCR, encouraged shopkeepers and customers to be cautious and stay safe during the “Unlock 3.0 phase” by following precautionary measures like sanitizing hands & wearing a mask. A structure of #S in the Indian tri-colour with sanitizer dispensers attached to it was created for the campaign. They were installed outside vulnerable points like ATM, shopping complexes, markets, milk booths, and local Kirana stores. Shopkeepers, customers and security personnel were encouraged to sanitize their hands, to keep themselves and their loved ones safe. These installations were put up in a total of 35 market areas in and around Delhi/NCR. Free masks were also distributed at all these locations.

“Due to COVID restarting business has become challenging for shop-owners. We are doing our bit, by offering loans to them to recover faster, encouraging people to use the BharatPe QR to make & receive payments to helping shop-owners stay safe with our voice-based, touchless loud alerts on all payments received through BharatPe QR. We partnered with Laqshya to spread awareness about the importance of hand sanitization and wearing a mask. This association has helped us reach people at strategic places and driving awareness on staying safe,” said Abhishek Shah, Marketing Head, BharatPe.

“Laqshya has been active since the early days of the pandemic when we provided sanitizers to the Mumbai Police. Now, we are elated to partner with BharatPe and be able to spread awareness among the target audience on safety during this pandemic situation. It was really challenging to execute the campaign on such a scale when there is so much restrictions due to the crisis but our team has really pulled it off well under unconducive circumstances. BharatPe has always been very strategic about their communication process, and the #S initiative has added a feather on their cap with such a simple yet powerful idea. I strongly support the core idea of #S StaySafeStaySanitized,” said Amarjeet Singh, COO, Laqshya Media Group.

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