Bisleri inks 3-year deal with Emirates Cricket Board

As part of the association, the Bisleri branding will appear on the uniforms of the Men’s National Team, Women’s National Team, U-19 Men’s Team, and U-19 Women’s Team

by e4m Staff
Published: Dec 9, 2025 10:40 AM | 2 min read

Bisleri International has entered a three-year partnership with the Emirates Cricket Board (ECB) as its Official Hydration Partner.

The agreement was formalised today at the Dubai International Stadium.

As part of the association, the Bisleri branding will appear on the uniforms of the Men’s National Team, Women’s National Team, U-19 Men’s Team, and U-19 Women’s Team. The branding will feature across bilateral series, Asian Cricket Council events, and ICC tournaments, strengthening Bisleri’s focus on supporting athletes competing and visibility across high-viewership global cricket platforms.

Chief Operating Officer Emirates Cricket Board Subhan Ahmad: “We are delighted to start this exciting three-year journey with Bisleri. The Emirates Cricket Board is fully committed to the growth and development of the sport in the UAE and continues to explore and formalise commercial partnerships with leading international brands like Bisleri. We look forward to a mutually rewarding partnership with long term benefits for both the men’s and women’s national teams.”

Head of Commercial Emirates Cricket Board Ishan Chopra: “Our long-term partnership with Bisleri represents a strong alignment of values and ambitions, marking an important step in the commercial and developmental journey of the Emirates Cricket Board. This association reinforces our mission to empower UAE cricket talent at every level while proudly representing the nation on the global stage.”

Chief Executive Officer Bisleri International Angelo George: “Bisleri is synonymous with packaged drinking water. We’re excited to partner with the Emirates Cricket Board as we champion hydration on a global stage. This collaboration brings us closer to passionate cricket fans across India and the UAE and deepens Bisleri’s association with the world of sport. It marks a significant step in expanding our international footprint and building Bisleri as a trusted global hydration brand.”

Director of Sales and Marketing Bisleri International Tushar Malhotra: “We are thrilled to partner with the Emirates Cricket Board as we continue to champion hydration. With the largest sports marketing portfolio across India and UAE, this prestigious association will be brought alive through an exciting, integrated marketing approach.”