deepika-padukone
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The collaboration further strengthens the brand ethos of ‘Rethink Ethnic’

exchange4media Staff Aug 10, 2020 2:46 PM

Shiksha Bandhan?blur=25

Conceptualized by What’s Your Problem Brand Solutions Pvt. Ltd., the social media-led campaign renames the festival and reaches out to celebrities with a heartwarming message

exchange4media Staff Aug 1, 2020 9:00 PM

anushka virat?blur=25

Film actresses ruled the roost of celebrity-endorsed ads during both quarters of 2020, according to the latest TAM AdEx report on Celebrity Endorsement

Sonam Saini Jul 22, 2020 8:25 AM

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With the endorsement market expected to dip by 20% this year, we ask industry experts if celebrity pricing is set to take a knock

Christina Moniz Jun 2, 2020 7:48 AM

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Akshay Kumar took the second spot with a brand value $104.5 million and Bollywood couple Ranveer Singh and Deepika Padukone took the third spot with a brand value of $93.5 million each

exchange4media Staff Feb 5, 2020 2:25 PM

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While some experts say celebrities can voice their opinion on social & political issues, others believe brands can go for a clause in agreements about taking a political or ideological position   

Ruhail Amin Jan 28, 2020 8:41 AM

Deepika Chhapaak?blur=25

With nationalism being the 'flavour of the season', experts decode whether the actor’s off-screen choice has impacted her brand image and film

Tasmayee Laha Roy Jan 15, 2020 9:08 AM

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Industry experts opine whether the Twitter uproar against Deepika Padukone’s JNU stance will dent the film’s chances at the Box Office

Noel Dsouza Jan 9, 2020 9:09 AM

Nirma?blur=25

We asked industry watchers if this furore could mean serious damage to the brand’s image

Misbaah Mansuri Jan 9, 2020 8:10 AM

Joy?blur=25

Apart from the co-branded TVC, a special screening of the movie will be held for over 200 acid attack survivors

exchange4media Staff Jan 8, 2020 5:01 PM

Deepika TikTok?blur=25

Deepika Padukone’s debut on TikTok days before the release of her latest film 'Chhapaak' underlines the platform's growing popularity for movie promotion

Shikha Paliwal Jan 8, 2020 8:49 AM

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The campaign is currently trending as #AbLadnaHai and #BharosaMedlifeKa on various platforms

exchange4media Staff Jan 7, 2020 2:19 PM

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As Deepika turns 34 on January 5th, we take a look at her ever-increasing brand associations

exchange4media Staff Jan 4, 2020 9:09 AM

Salman Khan?blur=25

The Dabangg star looks set to woo the endorsement world again with his mass appeal, say industry pundits

Tasmayee Laha Roy Dec 13, 2019 8:14 AM

Rohit Sharma Star Sports TVC?blur=25

We take a look at five TV commercials that stood out in the month of November

exchange4media Staff Dec 10, 2019 9:30 AM

Femina?blur=25

The campaign features leading women, Deepika Padukone, P.V. Sindhu and Kiran Mazumdar Shaw among others and chronicles 60 such instances when Indian women are invincible

exchange4media Staff Oct 21, 2019 3:58 PM

Deepika Goibibo?blur=25

The campaign underlines the brand’s promise of offering an amazing stay experience with GoStays

exchange4media Staff Sep 30, 2019 2:30 PM

Siddarth Menon?blur=25

The CMO shares insights on their #YourHappyBalance campaign, marketing strategy and growth plans

Noel Dsouza Sep 20, 2019 8:26 AM

Deepika?blur=25

Industry experts say Deepika Padukone’s high brand value is all thanks to her personal and professional choices 

Shreshtha Verma Jul 31, 2019 8:58 AM