At the 44th International Advertising Association (IAA) World Congress in Kochi, Padukone dwelled on brand endorsements, social media and mental health

exchange4media Staff 2 hours ago

Over the past decade, celebrity-led endorsements increased in number from 650 in 2007 to 1,660 in 2017, representing a steady CAGR of 10%

exchange4media Staff 10-January-2019

From Tanishq to Coca-Cola, Oppo and Axis Bank, the Bollywood star has been the face of several big brands

Anjali Thakur 05-January-2019

The star-studded awards saw kids favourites like Varun Dhawan, Deepika Padukone, Alia Bhatt, Kartik Aaryan, Sonakshi Sinha, Huma Qureshi and Ishaan Khattar walk the renowned Orange Carpet

exchange4media Staff 02-January-2019

In 2018, celebrities like Priyanka Chopra, Deepika Padukone, Saina Nehwal, Isha Ambani chose big South Indian brands for their weddings

Neethu Mohan 18-December-2018

CMO, Kotak Mahindra said, brand ambassador responsibility is to espouse the brand’s values, bring them alive and guarantee attention of the prospective consumers

Dolly Mahayan 04-December-2018

The two TVCs- one with Deepika Padukone and her mother, and another of a young, confident girl who loves playing football highlight how a confident smile is a symbol of inner strength

exchange4media Staff 02-December-2018

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff 17-November-2018

From Amul’s utterly-butterly message to Durex India’s sassy wish to them, brands ensured they cashed in on the big celebrity wedding.

exchange4media Staff 16-November-2018

Guest Column: In the past, Bollywood power couples have always been the first choice among brands in India says Pranay Swarup

Pranay Swarup 15-November-2018

As Ranveer Singh and Deepika Padukone get ready to tie the knot on November 15, would we get to see them coming together for brand endorsements?

Dolly Mahayan 14-November-2018

A 30-second video starring Deepika summarises the theme of the campaign

exchange4media Staff 18-October-2018

Conceived By Mullen Lintas, the campaign highlights the smartphone’s VOOC Flash Charge, an innovation that lets users talk for 2 hours on just 5 minutes of charge

exchange4media Staff 25-August-2018

The narrative cleverly weaves in the discovery of Jaquar Lighting’s wide range by Deepika Padukone

exchange4media Staff 13-June-2018

As Cannes draws closer, exchange4media spoke to Raagjeet Garg, General Manager, L’Oréal Paris, on how the brand is accelerating growth from the digital and activation stand-point, their three-fold marketing strategy, and taking the brand beyond brand ambassadors walking the red-carpet

Misbaah Mansuri 08-May-2018

Tata Global Beverages’ new campaign ‘Get Andar se Clean and Bahar se Active’ highlights the product’s USP as an enabler of a healthy lifestyle in a creative manner

exchange4media Staff 28-March-2018

The year 2017 was a special one for Sports, as Indian athletes brought in the accolades and fans celebrated on Twitter. From India making it to the final of the #CT17 to Srikanth Kidambi becoming the first Indian badminton player to win 4 Super Series titles, sports formed a bulk of the conversation on Twitter. Here’s a look at all the highlights from the year gone by

exchange4media Staff 02-January-2018

In the 2017 report titled Rise of the Millennials: India’s Most Valuable Celebrity Brands, Virat Kohli has replaced Shah Rukh Khan as India’s top-ranking celebrity brand

exchange4media Staff 20-December-2017

Viacom 18 promises to announce new release date soon

exchange4media Staff 20-November-2017

DB Corp Limited (DBCL) home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar announced the commencement of Divya Bhaskar Utsav to celebrate its 14th anniversary in Gujarat

exchange4media Staff 03-November-2017