e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film

Noel Dsouza Jan 14, 2021 8:21 AM

According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy, they said

Tasmayee Laha Roy Jan 7, 2021 7:40 AM

MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive according to the report

exchange4media Staff Oct 27, 2020 9:15 AM

Ideated and created by Jio Creative Labs, the campaign brings to focus Jio Fiber and its various use cases

exchange4media Staff Oct 24, 2020 8:35 AM

Industry watchers weigh in if the recent drug scandal could impact the brand value and endorsement earnings of those named

Misbaah Mansuri Oct 9, 2020 9:21 AM

At the centre of the controversy are actors Deepika Padukone, Shraddha Kapoor and Sara Ali Khan. How will the allegations affect their brand value?

Ruhail Amin Oct 7, 2020 8:39 AM

Industry observers say that the drug abuse allegations are most likely to impact the brand endorsement earnings and value of those named in it

Misbaah Mansuri Sep 25, 2020 8:37 AM

The show will bring viewers closer to the life and times of global icons from various walks of life

exchange4media Staff Sep 11, 2020 3:48 PM

Experts comment on the rise of the nefarious scam rocking the influencer marketing industry and how to bring in an authentic approach on digital media platforms

Noel Dsouza Aug 13, 2020 8:05 AM

The collaboration further strengthens the brand ethos of ‘Rethink Ethnic’

exchange4media Staff Aug 10, 2020 2:46 PM

Conceptualized by What’s Your Problem Brand Solutions Pvt. Ltd., the social media-led campaign renames the festival and reaches out to celebrities with a heartwarming message

exchange4media Staff Aug 1, 2020 9:00 PM

Film actresses ruled the roost of celebrity-endorsed ads during both quarters of 2020, according to the latest TAM AdEx report on Celebrity Endorsement

Sonam Saini Jul 22, 2020 8:25 AM

With the endorsement market expected to dip by 20% this year, we ask industry experts if celebrity pricing is set to take a knock

Christina Moniz Jun 2, 2020 7:48 AM

Akshay Kumar took the second spot with a brand value $104.5 million and Bollywood couple Ranveer Singh and Deepika Padukone took the third spot with a brand value of $93.5 million each

exchange4media Staff Feb 5, 2020 2:25 PM

While some experts say celebrities can voice their opinion on social & political issues, others believe brands can go for a clause in agreements about taking a political or ideological position   

Ruhail Amin Jan 28, 2020 8:41 AM

With nationalism being the 'flavour of the season', experts decode whether the actor’s off-screen choice has impacted her brand image and film

Tasmayee Laha Roy Jan 15, 2020 9:08 AM

Industry experts opine whether the Twitter uproar against Deepika Padukone’s JNU stance will dent the film’s chances at the Box Office

Noel Dsouza Jan 9, 2020 9:09 AM

We asked industry watchers if this furore could mean serious damage to the brand’s image

Misbaah Mansuri Jan 9, 2020 8:10 AM

Apart from the co-branded TVC, a special screening of the movie will be held for over 200 acid attack survivors

exchange4media Staff Jan 8, 2020 5:01 PM

Deepika Padukone’s debut on TikTok days before the release of her latest film 'Chhapaak' underlines the platform's growing popularity for movie promotion

Shikha Paliwal Jan 8, 2020 8:49 AM