While some experts say celebrities can voice their opinion on social & political issues, others believe brands can go for a clause in agreements about taking a political or ideological position   

Ruhail Amin 1 day ago

With nationalism being the 'flavour of the season', experts decode whether the actor’s off-screen choice has impacted her brand image and film

Tasmayee Laha Roy Jan 15, 2020 9:08 AM

Industry experts opine whether the Twitter uproar against Deepika Padukone’s JNU stance will dent the film’s chances at the Box Office

Noel Dsouza Jan 9, 2020 9:09 AM

We asked industry watchers if this furore could mean serious damage to the brand’s image

Misbaah Mansuri Jan 9, 2020 8:10 AM

Apart from the co-branded TVC, a special screening of the movie will be held for over 200 acid attack survivors

exchange4media Staff Jan 8, 2020 5:01 PM

Deepika Padukone’s debut on TikTok days before the release of her latest film 'Chhapaak' underlines the platform's growing popularity for movie promotion

Shikha Paliwal Jan 8, 2020 8:49 AM

The campaign is currently trending as #AbLadnaHai and #BharosaMedlifeKa on various platforms

exchange4media Staff Jan 7, 2020 2:19 PM

As Deepika turns 34 on January 5th, we take a look at her ever-increasing brand associations

exchange4media Staff Jan 4, 2020 9:09 AM

The Dabangg star looks set to woo the endorsement world again with his mass appeal, say industry pundits

Tasmayee Laha Roy Dec 13, 2019 8:14 AM

We take a look at five TV commercials that stood out in the month of November

exchange4media Staff Dec 10, 2019 9:30 AM

The campaign was conceptualised by McCann World Group

exchange4media Staff Nov 30, 2019 7:22 AM

The campaign features leading women, Deepika Padukone, P.V. Sindhu and Kiran Mazumdar Shaw among others and chronicles 60 such instances when Indian women are invincible

exchange4media Staff Oct 21, 2019 3:58 PM

The campaign underlines the brand’s promise of offering an amazing stay experience with GoStays

exchange4media Staff Sep 30, 2019 2:30 PM

The CMO shares insights on their #YourHappyBalance campaign, marketing strategy and growth plans

Noel Dsouza Sep 20, 2019 8:26 AM

Industry experts say Deepika Padukone’s high brand value is all thanks to her personal and professional choices 

Shreshtha Verma Jul 31, 2019 8:58 AM

Deepika features as herself in Epigamia Greek Yogurt’s #YourHappyBalance

exchange4media Staff Jul 29, 2019 7:16 PM

The commercial for Tanishq’s new Ahalya collection has been conceptualised by Lowe Lintas

exchange4media Staff Jul 8, 2019 12:36 PM

TRA’s Most Trusted Personalities - 2019 report says while Deepika Padukone is the Most Trusted Female Actor, Virat Kohli is the Most Trusted Sports Personality 

exchange4media Staff May 20, 2019 11:12 AM

Celebrities such as Deepika Padukone, Priyanka Chopra, Suniel Shetty are no longer just endorsing products or brands, they’re getting into the business, making angel investments or taking sweat equity

Anjali Thakur May 17, 2019 9:11 AM

Instagrammer of the Year Award winners Bhuvan Bam, Pooja Dhingra & Sejal Kumar along with Saket Jha Saurabh, Head, Entertainment Partnerships, Facebook India, speak about influencer marketing and more

Priyaankaa Mathur May 6, 2019 8:08 AM