deepika-padukone
The collaboration further strengthens the brand ethos of ‘Rethink Ethnic’
exchange4media Staff Aug 10, 2020 2:46 PM
Conceptualized by What’s Your Problem Brand Solutions Pvt. Ltd., the social media-led campaign renames the festival and reaches out to celebrities with a heartwarming message
exchange4media Staff Aug 1, 2020 9:00 PM
Film actresses ruled the roost of celebrity-endorsed ads during both quarters of 2020, according to the latest TAM AdEx report on Celebrity Endorsement
Sonam Saini Jul 22, 2020 8:25 AM
With the endorsement market expected to dip by 20% this year, we ask industry experts if celebrity pricing is set to take a knock
Christina Moniz Jun 2, 2020 7:48 AM
Akshay Kumar took the second spot with a brand value $104.5 million and Bollywood couple Ranveer Singh and Deepika Padukone took the third spot with a brand value of $93.5 million each
exchange4media Staff Feb 5, 2020 2:25 PM
While some experts say celebrities can voice their opinion on social & political issues, others believe brands can go for a clause in agreements about taking a political or ideological position
Ruhail Amin Jan 28, 2020 8:41 AM
With nationalism being the 'flavour of the season', experts decode whether the actor’s off-screen choice has impacted her brand image and film
Tasmayee Laha Roy Jan 15, 2020 9:08 AM
Industry experts opine whether the Twitter uproar against Deepika Padukone’s JNU stance will dent the film’s chances at the Box Office
Noel Dsouza Jan 9, 2020 9:09 AM
We asked industry watchers if this furore could mean serious damage to the brand’s image
Misbaah Mansuri Jan 9, 2020 8:10 AM
Apart from the co-branded TVC, a special screening of the movie will be held for over 200 acid attack survivors
exchange4media Staff Jan 8, 2020 5:01 PM
Deepika Padukone’s debut on TikTok days before the release of her latest film 'Chhapaak' underlines the platform's growing popularity for movie promotion
Shikha Paliwal Jan 8, 2020 8:49 AM
The campaign is currently trending as #AbLadnaHai and #BharosaMedlifeKa on various platforms
exchange4media Staff Jan 7, 2020 2:19 PM
As Deepika turns 34 on January 5th, we take a look at her ever-increasing brand associations
exchange4media Staff Jan 4, 2020 9:09 AM
The Dabangg star looks set to woo the endorsement world again with his mass appeal, say industry pundits
Tasmayee Laha Roy Dec 13, 2019 8:14 AM
We take a look at five TV commercials that stood out in the month of November
exchange4media Staff Dec 10, 2019 9:30 AM
The campaign features leading women, Deepika Padukone, P.V. Sindhu and Kiran Mazumdar Shaw among others and chronicles 60 such instances when Indian women are invincible
exchange4media Staff Oct 21, 2019 3:58 PM
The campaign underlines the brand’s promise of offering an amazing stay experience with GoStays
exchange4media Staff Sep 30, 2019 2:30 PM
The CMO shares insights on their #YourHappyBalance campaign, marketing strategy and growth plans
Noel Dsouza Sep 20, 2019 8:26 AM
Industry experts say Deepika Padukone’s high brand value is all thanks to her personal and professional choices
Shreshtha Verma Jul 31, 2019 8:58 AM
