Delhi HC restrains Deepika Padukone’s 82°E from using Lotus branding in trademark dispute

The court said Lotus Herbals, which owns the long-standing “Lotus” trademark, is entitled to protection against the use of the name for a facial cleanser

by e4m Staff
Published: Feb 17, 2026 11:29 AM | 2 min read

The Delhi High Court has restrained actor Deepika Padukone’s skincare brand 82°E from selling or advertising products using the trademark “Lotus Splash” or the word “Lotus” until a lawsuit filed by Lotus Herbals is decided.

The court said Lotus Herbals, which owns the long-standing “Lotus” trademark, is entitled to protection against the use of the name for a facial cleanser sold by DPKA Universal Consumer Ventures, the parent company of 82°E. The interim order pauses sales and promotion of the product until the case is resolved.

The ruling directly affects the brand’s sales and communication because 82°E operates with a limited product range and depends on each launch to build recall. Since its 2022 launch, the brand has been positioned in the premium skincare segment with controlled distribution and higher pricing.

Industry estimates suggest an annual revenue run rate in the range of ₹25–40 crore, with Deepika’s financial upside largely tied to equity and long-term valuation rather than frequent promotional pushes or daily social media marketing.

The setback also highlights the brand’s marketing approach. Deepika does not use a heavy founder-influencer strategy for 82°E. She appears in campaigns but rarely promotes products regularly through tutorials, routine social posts or high-frequency launches. The brand has relied more on selective campaigns, a limited product pipeline and website-led distribution. This means any disruption to a key product name can affect momentum and visibility.

The situation contrasts with Katrina Kaif’s beauty brand Kay Beauty, which scaled through retail partnerships, frequent launches and influencer collaborations. Katrina regularly appears in tutorials and launch campaigns, helping build wider recall early in the brand’s growth.

The case will continue in court, but the interim order requires 82°E to pause the disputed branding and reassess product naming and marketing while the legal proceedings are underway.