82-e

Nykaa eyes majority stake in Deepika Padukone’s 82°E

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With 82°E reporting a 30% drop in revenue, the potential deal signals a push toward scale and consolidation

e4m Staff Apr 6, 2026 4:59 PM

Delhi HC restrains Deepika Padukone’s 82°E from using Lotus branding in trademark dispute 

Deepika Padukone, 82°E, Lotus?blur=25

The court said Lotus Herbals, which owns the long-standing “Lotus” trademark, is entitled to protection against the use of the name for a facial cleanser

e4m Staff Feb 17, 2026 11:29 AM

Deepika Padukone’s 82°E cuts prices as losses cross ₹37 crore over two years

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The brand’s catalogue has grown to 14 products, with prices now starting as low as ₹450. This includes newly introduced mini sizes, which significantly lower the entry barrier for first-time users

e4m Staff Nov 28, 2025 6:03 PM

Keerthana Ramakrishnan, CMO of Deepika Padukone-owned brand 82°E, moves on

Keerthana Ramakrishnan?blur=25

Keerthana Ramakrishnan joined the company in October 2022           

e4m Desk Jul 8, 2024 11:10 AM

Deepika Padukone hands-on with 82°E's product development journey: Keerthana Ramakrishnan

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Keerthana Ramakrishnan, Chief Marketing Officer, 82°E, takes us through the journey of the Deepika Padukone-led brand

Ritika Raj Feb 16, 2024 1:00 PM

Deepika Padukone & SRK come together for 82°E video

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The ‘Pathaan’ duo practise the routine from Deepika’s recently launched skincare brand

exchange4media Staff Feb 10, 2023 4:29 PM

Deepika Padukone’s self-care brand 82°E unveils first campaign

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‘Feels like home’ captures women practising everyday self-care rituals

exchange4media Staff Nov 19, 2022 9:45 AM