Nykaa names Deepika Padukone as brand ambassador

As brand ambassador, Deepika will part of the brand's initiatives like the Pink Friday Sale and Nykaaland

by e4m Staff
Published: Sep 25, 2025 1:47 PM | 2 min read

Nykaa has onboarded Deepika Padukone as its brand ambassador. Together, they share one simple truth: in a world that pulls women in countless directions, choosing yourself is the most beautiful act of all.

Anchit Nayar, Executive Director & CEO, Nykaa Beauty, said: “We are proud to welcome Deepika Padukone to the Nykaa family. As a global cultural icon, her authenticity and versatility perfectly complement our vision to lead the transformation of beauty in India and beyond. Deepikaʼs ability to inspire across generations strengthens our mission to build a beauty ecosystem where commerce, culture, and community converge, empowering millions to own their unique journeys. Together, we are committed to making beauty truly borderless, inclusive, accessible, and celebrated by all.ˮ

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For Deepika, this partnership reflects her personal truth: “Beauty for me has never been about the spotlight alone it has always been about the everyday rituals and practicing them with consistency. And nobody understands this better than Nykaa. Nykaa understands that beauty isnʼt just for the big occasions but also for the moments in between. Together we are committed to inspire millions to define beauty on their own terms.ˮ

As brand ambassador, Deepika will part of the brand's initiatives like the Pink Friday Sale and Nykaaland, to the Nykaa Best in Beauty Awards, festive campaigns, and beyond. She is not just a face of the brand; she embodies its message: that beauty is yours to define.