The campaign will debut on Nykaa TV and will also feature across Instagram, Facebook, and LinkedIn platforms of Nykaa from 14th Feb onwards

exchange4media Staff Feb 14, 2021 10:00 AM

Raghavan’s previous stint was with L’Oreal as Chief Marketing Officer

Ruhail Amin Jan 13, 2021 12:14 AM

According to reports released by Facebook India and Boston Consulting Group, digital influence has grown up to 70% for mobiles, 55%-60% for apparel, and up to 20-25% for the non-food CPG categories 

exchange4media Staff Jun 25, 2020 8:58 AM

The campaign has been rolled out across Nykaa digital platforms such as YouTube, Instagram, Facebook and LinkedIn

exchange4media Staff May 13, 2020 5:33 PM

The campaign is spread across Nykaa digital platforms such as YouTube, Instagram, Facebook and LinkedIn

exchange4media Staff Mar 11, 2020 4:45 PM

 In the ad, Nykaa and Laxmi challenge the beauty standards women have grown accustomed to all their lives

exchange4media Staff Jan 13, 2020 3:47 PM

The MD of Laqshya Media Group, Jalan shares insights on their recent campaigns, in-house measurement tool SHARP and predictions for 2020 in OOH

Noel Dsouza Jan 3, 2020 8:24 AM

The #Kare initiative will support the efforts of the De’Haat Foundation. Every purchase of Kay Beauty lip product on Nykaa.com will receive a complimentary handcrafted pencil

exchange4media Staff Dec 11, 2019 12:26 PM

At exchange4media MarTech Mumbai 2019, industry experts discussed shaping the connected customer experience, adopting an omnichannel approach, and balancing personalisation with data privacy

exchange4media Staff Nov 27, 2019 7:17 AM

Kay Beauty is created by Katrina with a vision to deliver high-performance, long-lasting, makeup products that also care for the skin

exchange4media Staff Oct 23, 2019 1:46 PM

The CEO of Nykaa Beauty talks about the launch of their Kay Beauty brand, its marketing strategy, use of influencer marketing and more

Noel Dsouza Oct 23, 2019 8:43 AM

The video has got around 1,10,735 views in less than 24 hours

exchange4media Staff Aug 14, 2019 5:44 PM

On an average, 40,000 active weekly users engage on the Nykaa Network without any marketing push

exchange4media Staff Jun 10, 2019 2:26 PM

Nykaa is leveraging Adobe Experience Cloud solutions to power its innovative approach towards customer acquisition 

exchange4media Staff Apr 16, 2019 3:40 PM

Our panel of experts discussed how adopting individualisation is the marketing mantra to follow

exchange4media Staff Mar 8, 2019 8:28 AM

At the 11th edition of the Pitch CMO Summit, panel experts from McCann World Group India, Grofers, Haier India, JetPrivilege, Nykaa, Syska Group, HT Media among others to speak

exchange4media Staff Mar 5, 2019 9:02 AM

GoPaisa identifies NNNow, Ferns & Petals, Pretty Secrets, IGP and Nykaa as top retailers attracting maximum traffic this year

exchange4media Staff Feb 14, 2019 5:02 PM

From Dainik Jagran, Amity Global School, Imperial Hotel, Nykaa to Bombay Times, the movie has promoted several brands and they are hard to miss

Anjali Thakur Jan 2, 2019 9:26 AM

The campaign includes six slice-of-life films that tap into the nuanced consumer behaviour and focus on product category attributes and impulse purchase pattern of consumers

exchange4media Staff Dec 12, 2018 2:53 PM

20 brands are utilising Sony Music India's new segmentation study, which now uncovers 31 unique segments of music consumers

exchange4media Staff Dec 10, 2018 8:15 AM