nykaa
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
Brij Pahwa Jun 17, 2026 12:08 PM
Leading D2C beauty brands, especially the luxury ones, are doubling down on retail expansion to capture conversions and deepen consumer trust
Kanchan Srivastava May 26, 2026 8:52 AM
Sukhleen Aneja joined Nykaa as Senior Vice President and Business Head for Kay Beauty in September 2024
e4m Staff May 11, 2026 1:32 PM
The lawsuit argues that Zee’s licensing arrangement with Meta Platforms allows use of its music catalogue on Instagram for non-commercial purposes by users, but not for brand-led commercial promotions
Shah has been elevated to the position of Senior Vice President, Owned Brands - Kay, Nykaa
With 82°E reporting a 30% drop in revenue, the potential deal signals a push toward scale and consolidation
Over the course of his career, Aditya has held senior leadership roles at reputed organizations including ITC, Udaan, Nykaa, VLCC, and Ustraa
e4m Staff Mar 10, 2026 12:20 PM
Brands like GIVA, IGP, Hershey’s Kisses, KitKat, Nykaa, Urban Company and Vadilal turned city landmarks into bold, playful public love letters
Chehneet Kaur Feb 14, 2026 8:39 AM
Nykaa’s Fashion segment reported Rs 235 crore in revenue in Q3 FY26, marking an 18.09% YoY and 16.92% QoQ increase
Prior to this, Neha Bhise was with Reliance Brands Limited as Lead- Marketing & PR
e4m Desk Jan 13, 2026 12:40 PM
Prior to this appointment, Neha Bhise was working with Reliance Brands Limited
e4m Staff Jan 10, 2026 4:47 PM
Suchita Salwan has previously worked with Nykaa, BBCW Channels and Wizcraft International Entertainment
Employees sharing real workplace moments have become key storytellers, offering lifestyle glimpses of company culture and becoming integral to the brand’s narrative
Soumya Gawri Nov 26, 2025 8:46 AM
Across India, e-commerce giants are investing heavily in content-driven commerce, recognising creators as powerful full-funnel growth engines
Shalinee Mishra Nov 17, 2025 9:26 AM
Nykaaland’s third edition showcased 60+ global and Indian beauty brands, with K-Beauty taking center stage at the three-day event in Delhi, co-produced by Nykaa and BookMyShow Live
e4m Staff Nov 10, 2025 8:35 AM
Rishi Patnaik, formerly with Nykaa Fashion, to lead Kult’s growth and strategic initiatives
e4m Staff Oct 14, 2025 4:50 PM
YouTube has added new merchants to support the beauty and lifestyle segment
e4m Staff Oct 10, 2025 2:13 PM
As brand ambassador, Deepika will part of the brand's initiatives like the Pink Friday Sale and Nykaaland
e4m Staff Sep 25, 2025 1:47 PM
While topline growth was visible across companies, profitability outcomes varied, with some managing sharp turnarounds and others facing widening losses despite bigger revenues
Chehneet Kaur Sep 16, 2025 9:27 AM
According to the company, marketing investments were directed towards enhancing brand equity through platforms Nykaaland and Nykaawali Shaadi
This program is designed to incubate and elevate a new generation of Indian fragrance voices
e4m Staff Jul 22, 2025 4:11 PM
With her effortless confidence, trend-forward style, and growing resonance with young audiences, Sharvari embodies the spirit of a new generation, the company said
Sharvari’s ‘authenticity and growing influence’ makes her a powerful voice for the Nykaa consumer, the brand has said
e4m Staff Jul 7, 2025 12:12 PM
Shailendra Singh held senior roles at Hindustan Unilever Limited, where he led sales, brand strategy, e-commerce, and digital transformation across key categories
e4m Staff Jun 12, 2025 3:59 PM
Gross profit increased to Rs 3,477 crore in FY25, up 27% from Rs 2,739 crore
e4m Staff May 30, 2025 7:36 PM
From Nykaa's fruity shampoo to Hyphen's mango popsicle SPF, brands are making the most of sensory marketing
Soumya Gawri Apr 19, 2025 9:21 AM
Nykaa has leaned into meme marketing, nostalgia triggers, and digital-first storytelling, for celebrations of its 13th birthday
Soumya Gawri Apr 18, 2025 9:23 AM
Through this partnership with Nykaa Fashion, Indian shoppers will now have access to a carefully curated collection of Victoria’s Secret’s bestselling products
'Nykaa has always been my go-to for all things beauty,' said Rasha who made her Bollywood debut in Azaad
e4m Staff Jan 19, 2025 1:54 PM
Prior to this, Sougata Basu was with ace turtle as AVP and Business Head
e4m Desk Dec 24, 2024 10:43 AM
Nihir Parikh, who has been with the company since 2015, has stepped down on account of personal commitments
Nykaa recently collaborated with the internet meme, prompting industry watchers to talk about the longevity of brands leveraging trending cringe content for engagement
Soumya Gawri Sep 24, 2024 9:28 AM
The ‘quality over quantity’ mindset of Gen-Z is rapidly transforming the beauty and cosmetics segment. Cosmetics brand marketers share how they are prepping for this emerging trend
Chehneet Kaur Sep 17, 2024 9:16 AM
Beauty Trend Report 2024 was presented at Nykaa Best In Beauty Summit 2024
Santosh Desai was CEO of Future Brands for nearly 17 years and the President of McCann
e4m Staff May 27, 2024 3:48 PM
Apart from Flipkart, local-origin platforms like Myntra, Nykaa, Snapdeal have become a positive mine of rich consumer data and are coming up as a strong challenge to the Big Five, say experts
Shantanu David Jan 15, 2024 8:48 AM
The CEO of Nykaa Beauty shared the company’s strategies and the Indian growth story on the sidelines of the preview event for Nykaaland
Tanzila Shaikh Nov 6, 2023 8:56 AM
The Founder and CEO of Nykaa was speaking at a preview for the brand’s two-day live event – Nykaaland
Tanzila Shaikh Nov 4, 2023 10:18 AM
Kataria last held the position of Vice President, Nykaa PRO at the company
exchange4media Staff Sep 4, 2023 11:41 AM
The films are directed by Prasoon Pandey and conceptualized by The Script Room
exchange4media Staff Aug 31, 2023 5:50 PM
Makeup industry players share with us how they're staying ahead of the game with AI adoption
Chehneet Kaur Aug 22, 2023 9:19 AM
