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The beauty start-up has been founded by former banker Falguni Nayar

exchange4media Staff Aug 4, 2021 3:46 PM

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The campaign debuted on Nykaa’s social channels- YouTube & Instagram on 23rd June 

exchange4media Staff Jun 26, 2021 2:00 PM

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Nykaa Fashion will be a one stop shop for the collection of kitchen essentials, dinner and serve-ware, furnishings, décor accessories, bath products, storage must-haves and home improvement solutions

exchange4media Staff Jun 7, 2021 3:57 PM

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Prior to joining Nykaa, Bhatt has worked with LVMH's House of Christian Dior leading client marketing and communication

exchange4media Staff May 25, 2021 11:01 AM

Vikas Gupta?blur=25

Prior to this, Gupta was leading the Customer, Marketing and Digital Business verticals at Flipkart

exchange4media Staff May 10, 2021 9:32 AM

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The campaign will debut on Nykaa TV and will also feature across Instagram, Facebook, and LinkedIn platforms of Nykaa from 14th Feb onwards

exchange4media Staff Feb 14, 2021 10:00 AM

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Raghavan’s previous stint was with L’Oreal as Chief Marketing Officer

Ruhail Amin Jan 13, 2021 12:14 AM

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According to reports released by Facebook India and Boston Consulting Group, digital influence has grown up to 70% for mobiles, 55%-60% for apparel, and up to 20-25% for the non-food CPG categories 

exchange4media Staff Jun 25, 2020 8:58 AM

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The campaign has been rolled out across Nykaa digital platforms such as YouTube, Instagram, Facebook and LinkedIn

exchange4media Staff May 13, 2020 5:33 PM

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The campaign is spread across Nykaa digital platforms such as YouTube, Instagram, Facebook and LinkedIn

exchange4media Staff Mar 11, 2020 4:45 PM

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 In the ad, Nykaa and Laxmi challenge the beauty standards women have grown accustomed to all their lives

exchange4media Staff Jan 13, 2020 3:47 PM

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The MD of Laqshya Media Group, Jalan shares insights on their recent campaigns, in-house measurement tool SHARP and predictions for 2020 in OOH

Noel Dsouza Jan 3, 2020 8:24 AM

Katrina Kaif Kay Beauty?blur=25

The #Kare initiative will support the efforts of the De’Haat Foundation. Every purchase of Kay Beauty lip product on Nykaa.com will receive a complimentary handcrafted pencil

exchange4media Staff Dec 11, 2019 12:26 PM

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At exchange4media MarTech Mumbai 2019, industry experts discussed shaping the connected customer experience, adopting an omnichannel approach, and balancing personalisation with data privacy

exchange4media Staff Nov 27, 2019 7:17 AM

Katrina Kaif Nykaa?blur=25

Kay Beauty is created by Katrina with a vision to deliver high-performance, long-lasting, makeup products that also care for the skin

exchange4media Staff Oct 23, 2019 1:46 PM

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The CEO of Nykaa Beauty talks about the launch of their Kay Beauty brand, its marketing strategy, use of influencer marketing and more

Noel Dsouza Oct 23, 2019 8:43 AM

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On an average, 40,000 active weekly users engage on the Nykaa Network without any marketing push

exchange4media Staff Jun 10, 2019 2:26 PM

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Nykaa is leveraging Adobe Experience Cloud solutions to power its innovative approach towards customer acquisition 

exchange4media Staff Apr 16, 2019 3:40 PM