In the ad, Nykaa and Laxmi challenge the beauty standards women have grown accustomed to all their lives

exchange4media Staff Jan 13, 2020 3:47 PM

The MD of Laqshya Media Group, Jalan shares insights on their recent campaigns, in-house measurement tool SHARP and predictions for 2020 in OOH

Noel Dsouza Jan 3, 2020 8:24 AM

The #Kare initiative will support the efforts of the De’Haat Foundation. Every purchase of Kay Beauty lip product on Nykaa.com will receive a complimentary handcrafted pencil

exchange4media Staff Dec 11, 2019 12:26 PM

At exchange4media MarTech Mumbai 2019, industry experts discussed shaping the connected customer experience, adopting an omnichannel approach, and balancing personalisation with data privacy

exchange4media Staff Nov 27, 2019 7:17 AM

Kay Beauty is created by Katrina with a vision to deliver high-performance, long-lasting, makeup products that also care for the skin

exchange4media Staff Oct 23, 2019 1:46 PM

The CEO of Nykaa Beauty talks about the launch of their Kay Beauty brand, its marketing strategy, use of influencer marketing and more

Noel Dsouza Oct 23, 2019 8:43 AM

The video has got around 1,10,735 views in less than 24 hours

exchange4media Staff Aug 14, 2019 5:44 PM

On an average, 40,000 active weekly users engage on the Nykaa Network without any marketing push

exchange4media Staff Jun 10, 2019 2:26 PM

Nykaa is leveraging Adobe Experience Cloud solutions to power its innovative approach towards customer acquisition 

exchange4media Staff Apr 16, 2019 3:40 PM

Our panel of experts discussed how adopting individualisation is the marketing mantra to follow

exchange4media Staff Mar 8, 2019 8:28 AM

At the 11th edition of the Pitch CMO Summit, panel experts from McCann World Group India, Grofers, Haier India, JetPrivilege, Nykaa, Syska Group, HT Media among others to speak

exchange4media Staff Mar 5, 2019 9:02 AM

GoPaisa identifies NNNow, Ferns & Petals, Pretty Secrets, IGP and Nykaa as top retailers attracting maximum traffic this year

exchange4media Staff Feb 14, 2019 5:02 PM

From Dainik Jagran, Amity Global School, Imperial Hotel, Nykaa to Bombay Times, the movie has promoted several brands and they are hard to miss

Anjali Thakur Jan 2, 2019 9:26 AM

The campaign includes six slice-of-life films that tap into the nuanced consumer behaviour and focus on product category attributes and impulse purchase pattern of consumers

exchange4media Staff Dec 12, 2018 2:53 PM

20 brands are utilising Sony Music India's new segmentation study, which now uncovers 31 unique segments of music consumers

exchange4media Staff Dec 10, 2018 8:15 AM

An event hosted by Landor and chaired by Nick Foley, Regional President of Landor SEAPJ, shed light on the role that brands can play in weeding out gender stereotypes

exchange4media Staff Dec 3, 2018 8:45 AM

Nykaa is one of India’s leading e-commerce companies, offering beauty and wellness products, and has offline presence too

exchange4media Staff Oct 29, 2018 9:01 AM

The video ‘Qaid’ features India’s first transsexual model Nikkiey Chawla

exchange4media Staff Oct 27, 2018 9:28 AM

Founder Falguni Nayar, Nykaa shared marketing plans and how she intends to expand its presence and retail footprint

Madhuwanti Saha Sep 17, 2018 8:58 AM

Industry experts' take on online vs offline marketing approach for brands

Apeksha Mishra Sep 14, 2018 8:57 AM