He would pursue other opportunities in the digital economy and start-up space, the company said

exchange4media Staff Nov 22, 2022 7:57 PM


Unveils campaign ‘One Nykaa two apps: Two apps, double the fun’

exchange4media Staff Nov 8, 2022 3:39 PM


The campaign talks of festive looks and the excitement of getting dressed for the wedding season

exchange4media Staff Oct 11, 2022 2:28 PM

Nykaa #YourStyleOfLove campaign?blur=25

The film portrays how love actually can be found in the most ordinary places every single day

exchange4media Staff Feb 14, 2022 11:02 AM

Nykaa Pink Friday Sale 2021?blur=25

The Pink Friday Sale 2021 will begin on November 24 and will last till November 28

exchange4media Staff Nov 20, 2021 8:19 AM


Keyboard warriors brought top brands to their knees, forcing them to pull down ads as outrage culture rages on

Kanchan Srivastava Oct 27, 2021 2:22 PM

Stayfree ad?blur=25

The past two weeks were all about inspiring narratives, creative executions, and taking up social taboos like menstruation

Mansi Sharma Oct 12, 2021 8:24 AM


The brand film #TumHiHoNykaa will run across TV channels and digital platforms from October 4th

exchange4media Staff Oct 5, 2021 11:52 AM


The beauty start-up has been founded by former banker Falguni Nayar

exchange4media Staff Aug 4, 2021 3:46 PM


The campaign debuted on Nykaa’s social channels- YouTube & Instagram on 23rd June 

exchange4media Staff Jun 26, 2021 2:00 PM


Nykaa Fashion will be a one stop shop for the collection of kitchen essentials, dinner and serve-ware, furnishings, décor accessories, bath products, storage must-haves and home improvement solutions

exchange4media Staff Jun 7, 2021 3:57 PM


Prior to joining Nykaa, Bhatt has worked with LVMH's House of Christian Dior leading client marketing and communication

exchange4media Staff May 25, 2021 11:01 AM

Vikas Gupta?blur=25

Prior to this, Gupta was leading the Customer, Marketing and Digital Business verticals at Flipkart

exchange4media Staff May 10, 2021 9:32 AM


The campaign will debut on Nykaa TV and will also feature across Instagram, Facebook, and LinkedIn platforms of Nykaa from 14th Feb onwards

exchange4media Staff Feb 14, 2021 10:00 AM

Shalini Raghavan?blur=25

Raghavan’s previous stint was with L’Oreal as Chief Marketing Officer

Ruhail Amin Jan 13, 2021 12:14 AM


According to reports released by Facebook India and Boston Consulting Group, digital influence has grown up to 70% for mobiles, 55%-60% for apparel, and up to 20-25% for the non-food CPG categories 

exchange4media Staff Jun 25, 2020 8:58 AM