nykaa

Pitch CMO Summit: Individualisation is a journey to becoming consumer-centric: Experts

Our panel of experts discussed how adopting individualisation is the marketing mantra to follow

exchange4media Staff 08-March-2019

Pitch CMO Summit: Panel Discussion on adopting individualisation as a marketing mantra

At the 11th edition of the Pitch CMO Summit, panel experts from McCann World Group India, Grofers, Haier India, JetPrivilege, Nykaa, Syska Group, HT Media among others to speak

exchange4media Staff 05-March-2019

GoPaisa maps own data to reveal purchasing trends for Valentine’s week

GoPaisa identifies NNNow, Ferns & Petals, Pretty Secrets, IGP and Nykaa as top retailers attracting maximum traffic this year

exchange4media Staff 14-February-2019

‘Zero’ makes it big in product placements for brand integration

From Dainik Jagran, Amity Global School, Imperial Hotel, Nykaa to Bombay Times, the movie has promoted several brands and they are hard to miss

Anjali Thakur 02-January-2019

Nykaa and Peanut Butter partner to launch new ‘Beauty Anytime, Anywhere’ campaign

The campaign includes six slice-of-life films that tap into the nuanced consumer behaviour and focus on product category attributes and impulse purchase pattern of consumers

exchange4media Staff 12-December-2018

Sony Music India broadens segmentation study; ITC, Nykaa among others on board

20 brands are utilising Sony Music India's new segmentation study, which now uncovers 31 unique segments of music consumers

exchange4media Staff 10-December-2018

The rising paradox between tech & gender - what it means for brands?

An event hosted by Landor and chaired by Nick Foley, Regional President of Landor SEAPJ, shed light on the role that brands can play in weeding out gender stereotypes

exchange4media Staff 03-December-2018

Starcom India wins Nykaa’s media mandate

Nykaa is one of India’s leading e-commerce companies, offering beauty and wellness products, and has offline presence too

exchange4media Staff 29-October-2018

Nykaa and Blush roll out thought-provoking Karva Chauth ad

The video ‘Qaid’ features India’s first transsexual model Nikkiey Chawla

exchange4media Staff 27-October-2018

With Janhvi Kapoor, will tap into mainstream media: Falguni Nayar, Nykaa

Founder Falguni Nayar, Nykaa shared marketing plans and how she intends to expand its presence and retail footprint

Madhuwanti Saha 17-September-2018

Brick or Click strategy: Is co-existence the way forward?

Industry experts' take on online vs offline marketing approach for brands

Apeksha Mishra 14-September-2018

Nykaa appoints Janhvi Kapoor as its brand ambassador

Janhvi will appear in digital, TV and print advertising campaigns and play an active role in creating social media content for Nykaa.

exchange4media Staff 12-September-2018

Reliance Jio, IPL, SBI, Parle, among others win big at Marquees 2018

The entries were judged by Sanjiv Mehta, HUL; CVL Srinivas, WPP India; Harsh Goenka, RPG Enterprises; Agnello Dias, Taproot Dentsu; Naveen Chopra, TPG Capital and Raj Nayak, Viacom 18

exchange4media Staff 30-August-2018

In the age of e-commerce, big data analysis is crucial for retailers - GM, Criteo India

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Dolly Mahayan 01-May-2018

Investing in app helped Nykaa reach greater heights: Hitesh Malhotra, CMO, Nykaa.com

Here is how partnering with Criteo and a robust digital content strategy changed Nykaa.com’s game in India

exchange4media Staff 15-February-2018

New Consumer Protection Bill introduced in Lok Sabha

The Bill has stringent steps to check adulteration and misleading ads; fine up to Rs 50 lakh and jail up to five years for manufacturers and service providers for false and misleading ads; Rs 10 lakh fine and life term imprisonment against adulteration

exchange4media Staff 08-January-2018