Apparel Group launches Victoria’s Secret on Nykaa Fashion

Victoria’s Secret, the intimates and beauty brand, has made its grand debut Nykaa Fashion, India’s go-to destination for all things fashion, marking a milestone in bringing the brand’s globally renowned offerings to Indian consumers through a seamless omnichannel experience.

Known for its luxurious lingerie and intimate apparel, Victoria’s Secret has long been a symbol of confidence, elegance, and empowerment for women worldwide. Through this iconic partnership with Nykaa Fashion, Indian shoppers will now have access to a carefully curated collection of Victoria’s Secret’s bestselling products. From sophisticated bras and comfortable panties to relaxed loungewear and athleisure wear, these sought-after items are now available for purchase through Nykaa Fashion’s website and mobile app, offering a premium shopping experience right at your fingertips.

The lingerie and sleepwear collection features sophisticated, delicate lingerie sets that range from luxurious lace to everyday essentials, each designed to make every woman feel confident, glamorous and comfortable. The sleepwear line includes silky robes, cozy pajama sets, and stylish loungewear—perfect for both unwinding and making a statement. Additionally, the athleisure collection brings Victoria’s Secret signature glamour to activewear, featuring sleek leggings, supportive sports bras, stylish tank tops, and cozy sweatshirts. Made with high-quality fabric that offers both breathability and flexibility, these pieces are designed for women who want to look and feel their best, whether they're working out, running errands, or just relaxing at home.

Adwaita Nayar, Executive Director, CEO of Nykaa Fashion, and Head of Owned Brands said, "We are excited to embark on a new chapter with the iconic Victoria’s Secret, now joining the Nykaa Fashion family. This collaboration isn’t just about bringing a globally renowned brand to India – it’s about reshaping how our consumers experience fashion. At Nykaa Fashion, we’ve always believed in offering more than just products; we’re dedicated to curating experiences that inspire and resonate with the evolving aspirations of our community. By welcoming Victoria’s Secret into our portfolio, we’re not just providing access to world-class style, we’re empowering individuals to boldly express their unique identities and setting a new standard for elegance and innovation in the Indian fashion landscape."

Apparel Group is committed to bring global fashion to India. Commenting on the same, Mr. Abhishek Bajpai, CEO of Apparel Group India Pvt Ltd. expressed, “Our collaboration with Nykaa Fashion to expand Victoria's Secret in India marks a strategic step in solidifying our position in the Indian fashion market. Through this partnership, we aim to connect with a broader audience and serve the fashion-forward generation, all while staying committed to our core principles of quality, style, and innovation.”