Sharvari joins Nykaa as brand icon

With her effortless confidence, trend-forward style, and growing resonance with young audiences, Sharvari embodies the spirit of a new generation, the company said

by e4m Staff
Published: Jul 7, 2025 5:35 PM | 2 min read

Nykaa has onboarded Sharvari as its brand icon.

“With her effortless confidence, trend-forward style, and growing resonance with young audiences, Sharvari embodies the spirit of a new generation. Her dynamic presence makes her the perfect brand muse to inspire and connect with beauty lovers across the country,” stated a press release.

Anchit Nayar, Executive Director and CEO, Nykaa Beauty said, "Sharvari’s authenticity and growing influence make her a powerful voice for the modern Nykaa consumer - someone who seeks meaning, inspiration, and individuality in their beauty journey. At Nykaa, we are constantly evolving with our audience, and Sharvari mirrors this evolution. She doesn’t just endorse beauty, she lives it in a way that is honest and expressive. We are proud to welcome her into the Nykaa family as we continue to lead with purpose and connect more deeply with the youth of India.”

Sharvari expressed her excitement about joining Nykaa saying, "I am delighted to come onboard as the Brand Icon for Nykaa. For me, Nykaa has always been a go-to platform because it brings together my favourite brands across countries under one roof and at my fingertips. So being part of the family feels like a natural extension of my own beauty journey, and I’m excited to share my experiences with others. For me, beauty is about self-expression and empowerment, and I’m proud to be part of a brand that champions those values."