From ‘chipchipi garmi’ to ‘taptapi heat,’ the campaign uses AI to tailor messaging across regions

Vaishnavi Deshpande Apr 23, 2026 12:53 PM

The campaign positions Sprite as a perfect partner to spicy food

e4m Staff Aug 28, 2025 12:24 PM

With her effortless confidence, trend-forward style, and growing resonance with young audiences, Sharvari embodies the spirit of a new generation, the company said

e4m Staff Jul 7, 2025 5:35 PM

Sharvari’s ‘authenticity and growing influence’ makes her a powerful voice for the Nykaa consumer, the brand has said 

e4m Staff Jul 7, 2025 12:12 PM

The campaign reflects the dedication of cat parents and the emotional depth that underpins every feeding moment—a gesture of love, care, and bonding

e4m Staff Mar 21, 2025 2:49 PM

Actress to feature in the brand’s latest campaign – Sprite, Thand Rakh

e4m Staff Feb 17, 2025 4:15 PM

The campaigns feature Sharvari and Vedang Raina in separate films

e4m Staff Feb 14, 2025 12:42 PM

As part of this collaboration, Sharvari will be actively promoting Wellbeing Nutrition's Sports performance along with daily essentials

e4m Staff Jan 30, 2025 10:58 AM

Sharvari perfectly reflects the brand’s commitment to style, confidence, and empowerment, the company said

e4m Staff Dec 18, 2024 6:36 PM

The 34-second ad campaign is titled ‘Be You’

exchange4media Staff Nov 5, 2022 2:00 PM