Sharvari joins Nykaa as brand icon

Sharvari’s ‘authenticity and growing influence’ makes her a powerful voice for the Nykaa consumer, the brand has said

by e4m Staff
Published: Jul 7, 2025 12:12 PM | 1 min read

Nykaa has roped in Sharvari as its Brand Icon.

At the forefront stands Nykaa — not just a beauty destination, but a cultural force that’s reshaping how beauty is discovered, celebrated, and shared.

Anchit Nayar, Executive Director and CEO, Nykaa Beauty said, "Sharvari’s authenticity and growing influence make her a powerful voice for the modern Nykaa consumer - someone who seeks meaning, inspiration, and individuality in their beauty journey. At Nykaa, we are constantly evolving with our audience, and Sharvari mirrors this evolution. She doesn’t just endorse beauty, she lives it in a way that is honest and expressive. We are proud to welcome her into the Nykaa family as we continue to lead with purpose and connect more deeply with the youth of India.”

On joining Nykaa, Sharvari said, “I am delighted to come onboard as the Brand Icon for Nykaa. For me, Nykaa has always been a go-to platform because it brings together my favourite brands across countries under one roof and at my fingertips. So being part of the family feels like a natural extension of my own beauty journey, and I’m excited to share my experiences with others. For me, beauty is about self-expression and empowerment, and I’m proud to be part of a brand that champions those values.”