Nykaa ad spends up 40% in Q2 FY25
The company’s marketing expenses stood at Rs 236.5 crore in Q2 FY25
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Published: Nov 13, 2024 9:08 AM | 1 min read
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Beauty platform Nykaa has reported a 40% YoY increase in marketing expenses, from Rs 1,69.0 crore in Q2FY24 to 236.5 crore in Q2 FY25. This is a 17% increase compared to Q1 FY25 (Rs 2,018 million).
For H1 FY25, marketing expenses stood at Rs 4,38.3 crore, compared to Rs 3,28.7 crore in H1 FY24, registering an increase of 33% YoY.
The company reported a 71.6% year-on-year increase in its net profit attributable to ₹10.04 crore for the quarter ending September 2024, compared to ₹5.85 crore in the same quarter of the previous fiscal year. On a quarter-on-quarter basis, the net profit grew by 4.1%.
The company's consolidated revenue from operations for the quarter stood at ₹1,874.74 crore, marking a 24.4% increase over the Rs 1,507.02 crore recorded in the corresponding quarter of the previous financial year. On a quarter-on-quarter basis, revenue grew by 7% from Rs 17,461 million in June 2024.
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