Deepika Padukone and Ranveer Singh headline JioMart's new campaign

The power couple stars in its latest brand campaign, “Time aur Paise Dono Bachaye"

by e4m Staff
Published: May 14, 2025 1:45 PM | 2 min read

Online grocery platform JioMart has launched its latest brand campaign, “Time aur Paise Dono Bachaye,” featuring Bollywood couple, Deepika Padukone and Ranveer Singh. The campaign leans into a compelling consumer insight: today’s Indian households no longer want to choose between saving time or money — they want both.

In today’s world of daily shopping where convenience often comes at a hidden cost, where speed can mean extra charges, and savings can mean waiting longer, JioMart offers a no-compromise value proposition: quick free home delivery, low price guarantee, and zero extra charges, whether it’s for a single item or an entire month’s grocery haul.

The campaign brings to life this core proposition through a series of four witty, slice-of-life films featuring Deepika and Ranveer. Each narrative draws inspiration from everyday grocery dilemmas—from last-minute kitchen emergencies and instant cravings to monthly restocks—turning these relatable moments into charming, humorous stories. The films highlight how JioMart becomes the smart, stress-free choice, helping families save both time and money, without fuss.

By blending star power, everyday realism, and a sharply defined consumer truth, JioMart’s new campaign redefines what grocery shopping can feel like: effortless, economical, and emotionally resonant. With this campaign, the brand sets a fresh creative benchmark for India’s growing quick commerce space—proving that saving time and money isn’t a trade-off, but a right.