The digital campaign centers on hair hygiene habits and cutting hair at-home during the lockdown

exchange4media Staff 2 hours ago

With the endorsement market expected to dip by 20% this year, we ask industry experts if celebrity pricing is set to take a knock

Christina Moniz Jun 2, 2020 7:48 AM

The film has been conceptualised by Cartwheel Creative Consultancy and directed by Keroscene Films

exchange4media Staff May 26, 2020 7:29 PM

While Ranveer is the brand ambassador of Premier League, Arjun is the brand ambassador of Chelsea in India

exchange4media Staff Apr 23, 2020 6:42 PM

Sara will also feature in the new JBL ad film which is an extension of the brand's ‘Live it Real, Live it Raw’ campaign

exchange4media Staff Mar 12, 2020 2:05 PM

The brand film will appear on OTT platforms and cinemas in the coming weeks

exchange4media Staff Feb 15, 2020 8:17 AM

Akshay Kumar took the second spot with a brand value $104.5 million and Bollywood couple Ranveer Singh and Deepika Padukone took the third spot with a brand value of $93.5 million each

exchange4media Staff Feb 5, 2020 2:25 PM

From riding the topical route to leveraging their brand ambassador Ranveer Singh, Kotak Mahindra’s marketing playbook seems to be ticking all the right boxes

Misbaah Mansuri Jan 15, 2020 8:27 AM

The Dabangg star looks set to woo the endorsement world again with his mass appeal, say industry pundits

Tasmayee Laha Roy Dec 13, 2019 8:14 AM

The TVC for ‘Desi Chinese se kya darna’ campaign is directed by the National Award-winning producer and director, Maneesh Sharma of Dum Laga Ke Haisha and Band Baaja Baaraat fame

exchange4media Staff Nov 18, 2019 7:17 PM

We take a look at campaigns that have had a successful run on ZEE5

Shikha Paliwal Nov 7, 2019 8:22 AM

The campaign amassed 8.5 billion views since the launch while encouraging users to start their day with healthy snacking

exchange4media Staff Nov 6, 2019 5:37 PM

The Home of Classics collection pays tribute to five decades of adidas’ iconic white leather sneakers from the past, re-imagined for today

exchange4media Staff Oct 21, 2019 6:20 PM

Launching the Diwali campaign, Ranveer Singh will be donning Manyavar’s opulent Indian wear as he speaks about his #DiwaliWaliFeeling

exchange4media Staff Oct 14, 2019 12:09 PM

Ranveer joins other HARMAN brand ambassadors like Priyanka Chopra, AR Rahman & PV Sindhu

exchange4media Staff Sep 9, 2019 4:51 PM

The 360-degree #FeelsJustRight campaign includes six different TVCs, pre-launch teasers and digital feature videos

exchange4media Staff Aug 26, 2019 3:44 PM

As part of ‘Full-on Entertainment’ campaign, ZEE5 will conduct a number of customer engagement activities in Dubai and other locations

exchange4media Staff Jul 10, 2019 2:10 PM

The Bollywood star is a passionate football fan and helps promote and support the League's community initiatives across India, promote fan events and share his passion for the game

exchange4media Staff Jul 2, 2019 7:54 PM

As per data from BARC, Star Network got 303 million average impressions in the first three weeks of the ICC Cricket World Cup 2019

exchange4media Staff Jun 27, 2019 4:07 PM

With his brand value skyrocketing in the last three years, actor Ranveer Singh is on a roll when it comes to brand endorsements

Dolly Mahayan Jun 25, 2019 8:10 AM