From riding the topical route to leveraging their brand ambassador Ranveer Singh, Kotak Mahindra’s marketing playbook seems to be ticking all the right boxes

Misbaah Mansuri Jan 15, 2020 8:27 AM

The Dabangg star looks set to woo the endorsement world again with his mass appeal, say industry pundits

Tasmayee Laha Roy Dec 13, 2019 8:14 AM

The TVC for ‘Desi Chinese se kya darna’ campaign is directed by the National Award-winning producer and director, Maneesh Sharma of Dum Laga Ke Haisha and Band Baaja Baaraat fame

exchange4media Staff Nov 18, 2019 7:17 PM

We take a look at campaigns that have had a successful run on ZEE5

Shikha Paliwal Nov 7, 2019 8:22 AM

The campaign amassed 8.5 billion views since the launch while encouraging users to start their day with healthy snacking

exchange4media Staff Nov 6, 2019 5:37 PM

The Home of Classics collection pays tribute to five decades of adidas’ iconic white leather sneakers from the past, re-imagined for today

exchange4media Staff Oct 21, 2019 6:20 PM

Launching the Diwali campaign, Ranveer Singh will be donning Manyavar’s opulent Indian wear as he speaks about his #DiwaliWaliFeeling

exchange4media Staff Oct 14, 2019 12:09 PM

Ranveer joins other HARMAN brand ambassadors like Priyanka Chopra, AR Rahman & PV Sindhu

exchange4media Staff Sep 9, 2019 4:51 PM

The 360-degree #FeelsJustRight campaign includes six different TVCs, pre-launch teasers and digital feature videos

exchange4media Staff Aug 26, 2019 3:44 PM

As part of ‘Full-on Entertainment’ campaign, ZEE5 will conduct a number of customer engagement activities in Dubai and other locations

exchange4media Staff Jul 10, 2019 2:10 PM

The Bollywood star is a passionate football fan and helps promote and support the League's community initiatives across India, promote fan events and share his passion for the game

exchange4media Staff Jul 2, 2019 7:54 PM

As per data from BARC, Star Network got 303 million average impressions in the first three weeks of the ICC Cricket World Cup 2019

exchange4media Staff Jun 27, 2019 4:07 PM

With his brand value skyrocketing in the last three years, actor Ranveer Singh is on a roll when it comes to brand endorsements

Dolly Mahayan Jun 25, 2019 8:10 AM

The brand has planned a new 360-degree campaign with the actor

exchange4media Staff Jun 18, 2019 4:28 PM

Common hashtags that ruled Twitter and other social media platforms on Sunday were #INDVSPAK, #BAAPBAAPHOTAHAIN, #MAUKAMAUKA and #JEETPEAPNAHAQHAI

Anjali Thakur Jun 18, 2019 8:46 AM

According to industry experts, the cricket tournament is a huge opportunity for brands to build a connect with the consumers and getting a celebrity to endorse adds to the impact

Anjali Thakur Jun 11, 2019 8:15 AM

The brand has launched 'Ranveer ko Mazza Chakhao' contest inviting unusual flavour combinations

exchange4media Staff Jun 6, 2019 2:49 PM

The theme has been conceptualized by Publicis Beehive and production managed by Puppet Pictures to take Ranveer Singh and Club Factory’s collaboration to the next level

exchange4media Staff Jun 3, 2019 4:28 PM

The campaign features Xiaomi’s new smartphone brand endorser, Ranveer Singh playing characters with a strong comical tone while using the Redmi Note 7 Pro

exchange4media Staff May 27, 2019 2:24 PM

The actor to promote Bingo! snacks portfolio across multiple media touch points

exchange4media Staff May 15, 2019 4:58 PM