The ad starring Ranveer Singh and a host of top cricketers is aligned to the brand’s #Makeitlarge proposition

Misbaah Mansuri Oct 28, 2020 8:43 AM

The campaign conceptualized by Ogilvy India features stars like Ranveer Singh, Rohit Sharma, Diva Dhawan, Jasprit Bumrah, Kane Williamson, Young OHM and McDonald Wanyama

exchange4media Staff Oct 27, 2020 2:14 PM

Ideated and created by Jio Creative Labs, the campaign brings to focus Jio Fiber and its various use cases

exchange4media Staff Oct 24, 2020 8:35 AM

‘Sunday Night Football’ can be watched on Star Sports SELECT and Disney+ Hotstar VIP

exchange4media Staff Sep 7, 2020 12:44 PM

The TVC is in line with the brand's quirky persona and highlights Bingo's commitment to quality

exchange4media Staff Aug 17, 2020 5:34 PM

The TVC is in line with the brand's quirky persona and highlights Bingo's commitment to quality

exchange4media Staff Aug 17, 2020 5:25 PM

The games will be available live for Indian fans on SONY SIX SD & HD, SonyLIV, FanCode and NBA League Pass

exchange4media Staff Jul 30, 2020 10:00 PM

Film actresses ruled the roost of celebrity-endorsed ads during both quarters of 2020, according to the latest TAM AdEx report on Celebrity Endorsement

Sonam Saini Jul 22, 2020 8:25 AM

The digital campaign centers on hair hygiene habits and cutting hair at-home during the lockdown

exchange4media Staff Jul 3, 2020 5:33 PM

With the endorsement market expected to dip by 20% this year, we ask industry experts if celebrity pricing is set to take a knock

Christina Moniz Jun 2, 2020 7:48 AM

The film has been conceptualised by Cartwheel Creative Consultancy and directed by Keroscene Films

exchange4media Staff May 26, 2020 7:29 PM

While Ranveer is the brand ambassador of Premier League, Arjun is the brand ambassador of Chelsea in India

exchange4media Staff Apr 23, 2020 6:42 PM

Sara will also feature in the new JBL ad film which is an extension of the brand's ‘Live it Real, Live it Raw’ campaign

exchange4media Staff Mar 12, 2020 2:05 PM

The brand film will appear on OTT platforms and cinemas in the coming weeks

exchange4media Staff Feb 15, 2020 8:17 AM

Akshay Kumar took the second spot with a brand value $104.5 million and Bollywood couple Ranveer Singh and Deepika Padukone took the third spot with a brand value of $93.5 million each

exchange4media Staff Feb 5, 2020 2:25 PM

From riding the topical route to leveraging their brand ambassador Ranveer Singh, Kotak Mahindra’s marketing playbook seems to be ticking all the right boxes

Misbaah Mansuri Jan 15, 2020 8:27 AM

The Dabangg star looks set to woo the endorsement world again with his mass appeal, say industry pundits

Tasmayee Laha Roy Dec 13, 2019 8:14 AM

The TVC for ‘Desi Chinese se kya darna’ campaign is directed by the National Award-winning producer and director, Maneesh Sharma of Dum Laga Ke Haisha and Band Baaja Baaraat fame

exchange4media Staff Nov 18, 2019 7:17 PM

We take a look at campaigns that have had a successful run on ZEE5

Shikha Paliwal Nov 7, 2019 8:22 AM

The campaign amassed 8.5 billion views since the launch while encouraging users to start their day with healthy snacking

exchange4media Staff Nov 6, 2019 5:37 PM