public-relations
e4m asked experts about ways to mitigate the crisis in the pandemic-afflicted industry
Watch Deepshika Dharmaraj, Archana Jain, Valerie Pinto, Rashmi Vasisht, Manisha Chaudhury, Pooja Pathak, Shivani Gupta & Nandita Lakshmanan share insights on innovation & creativity during pandemic
exchange4media Staff Jul 1, 2020 6:04 PM
With the ban, a large chunk of client budget for TikTok content may go down the drain. This is a testing time for the PRs of these clients and brands having pages on such apps
Nafisa Shaheen Jul 1, 2020 1:29 PM
We asked industry experts to share insights on the nature and challenges of the job of celebrity PR managers
Nafisa Shaheen Jun 22, 2020 8:55 AM
e4m asked experts for their opinion on the rise of virtual agencies in an industry that relies heavily on human interactions and relationships
Nafisa Shaheen Jun 18, 2020 8:14 AM
From organising virtual team lunches to appreciating a job well done, here's how the industry offered a masterclass in putting their employees first during the lockdown
Nafisa Shaheen Jun 11, 2020 2:06 PM
The agency will be responsible for covering consumer and corporate PR along with influencer engagement.
exchange4media Staff Jun 10, 2020 3:56 PM
Guest Column: Vikram Kharvi, Vice President, Adfactors PR, writes that tools like public relations, earned digital reputation are an investment in the future of businesses
Vikram Kharvi Jun 10, 2020 2:07 PM
Leading agencies talk about their most creative works during the COVID-induced lockdown
Nafisa Shaheen Jun 1, 2020 4:20 PM
From distributing health kits to police personnel to supplying meals to the needy and stranded, PR leaders share COVID-19 initiatives taken by their firms
exchange4media Staff May 27, 2020 8:57 AM
Guest Column: Varghese M. Thomas, the Global Head & Vice President – Corporate Communications, TVS Motor Company spells out how PR can play a pivotal role during the pandemic
Varghese M. Thomas May 22, 2020 12:11 PM
Despite incurring losses in crores every month, the regional PR industry is optimistic about emerging stronger from the crisis
Nafisa Shaheen May 21, 2020 3:31 PM
Experts agree on the need for strategic and targeted communications from brands in being Vocal for Local while cautioning them to not be protectionist and isolationist
Nafisa Shaheen May 19, 2020 4:01 PM
Gulyani will manage the offices in Bengaluru, Gurgaon and Mumbai
exchange4media Staff May 14, 2020 3:30 PM
From upskilling to bonding with clients, millennial-led PR firms are taking all the necessary steps to ensure work goes on as usual even during these trying times
Nafisa Shaheen May 4, 2020 8:51 AM
The agency will support the collaborative through media advocacy, partnerships and information dissemination among the stakeholders
exchange4media Staff Apr 29, 2020 1:37 PM
Experts feel communicators come armed with the best mix of skills to assess, assimilate & amplify messages coming from business and function heads to help curb fake news
Nafisa Shaheen Apr 24, 2020 9:22 AM
On e4m's webinar on the PR industry, a panel of experts discuss 'How are PR agencies bracing for a post-COVID business environment?'
exchange4media Staff Apr 20, 2020 8:34 AM
Firms are relying on their cash reserves in desperate times and leaders are optimistic about the market gaining momentum post lockdown
Nafisa Shaheen Apr 15, 2020 8:28 AM
