H&M Group elevates Lina Wall Borgenbring as Global Communications & PR Community Lead
Borgenbring will work across markets and functions, helping connect people, strengthen capabilities and support the communications community on a global scale
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Published: Jul 2, 2026 10:38 AM | 2 min read
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- Lina Wall Borgenbring has been promoted to Global Communications & PR Community Lead within the Insight & Strategy team at H&M Group, after three years as Head of PR & Communications for H&M North Europe.
- In her new role, she will focus on connecting people, strengthening capabilities, and supporting the global communications community across markets and functions.
- Borgenbring has over 15 years of experience in communications and public relations, having previously held leadership roles at organizations such as Marshall Group and Babyshop Group.
- She expressed gratitude for her journey and the collaborative experiences during her tenure in North Europe, emphasizing the importance of people and shared ambition in her professional growth.
Lina Wall Borgenbring has been promoted to the role of Global Communications & PR Community Lead within the Insight & Strategy team at H&M Group, after serving as Head of PR & Communications for H&M North Europe for the past three years.
In her new role, Borgenbring will work across markets and functions, helping connect people, strengthen capabilities and support the communications community on a global scale.
Announcing the promotion on LinkedIn, Borgenbring reflected on her journey, saying, "Sometimes the best opportunities are the ones that build on what you already enjoy doing."
Looking back at her tenure leading communications for H&M North Europe, she added, "Three years ago, I stepped into the role of Head of PR & Communications for H&M North Europe. Looking back, what stands out most isn't just the work, but the people — the conversations, collaborations, challenges and shared ambition that have taught me so much and helped me grow."
Borgenbring brings more than 15 years of experience in communications, public relations, and brand leadership across the fashion, lifestyle, and consumer technology sectors. Throughout her career, she has led global brand narratives and strategic communications initiatives for several prominent organizations.
Before joining H&M North Europe, she served as Global Group PR Manager at Marshall Group. Earlier, she was Global Head of Communications at Babyshop Group and also held the position of Strategic Account Director at A World Beneath and more.
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