Strategic Storytelling: The rise of PR in India

Communication veteran Ganapathy Viswanathan’s book also examines pressing industry challenges, from the talent crunch to the evolving role of influencers and journalists

by e4m Staff
Published: Oct 17, 2025 11:54 AM | 2 min read

Public Relations in India has transformed dramatically over the last five decades—evolving from a little-understood concept in the 1970s to a powerful, strategic force in today’s digital-first world. A new book by communication veteran Ganapathy Viswanathan captures this remarkable journey, offering rare insights into how PR has shaped—and continues to shape—the Indian communication landscape.

With over 30 years of experience across iconic agencies such as Ogilvy, Lintas, Mudra, and the Publicis Group, Ganapathy Viswanathan brings a wealth of expertise in brand storytelling, strategic planning, and integrated communications. His book reflects on how PR has moved far beyond press releases to embrace reputation management, crisis communication, political and sports PR, and financial communications—always with creativity, strategy, and empathy at its core.

The book also examines pressing industry challenges, from the talent crunch to the evolving role of influencers and journalists. Through real-world insights and personal anecdotes, it serves as both a practical guide for young professionals and a thoughtful reflection for seasoned practitioners.

“PR today is about building trust, telling authentic stories, and engaging meaningfully with audiences across platforms. This book is my tribute to a profession that has the power to shape perceptions, influence decisions, and create lasting impact,” said Ganapathy Viswanathan.

Whether you are a student, aspiring professional, or industry leader, this book offers timely, relevant, and inspiring lessons on the past, present, and future of PR in India.